Digital Marketing may be regarded as one of the ways to promote services, products or brands with the help of digital advertising of all types. It makes use of mobile phones, internet, radio, TV and any type of digital media to get brand messages across to customers in a personal, relevant, timely and affordable way. This type of marketing is changing constantly. Know about the top digital marketing trends that will be evident in 2020 and beyond.
The last few years have seen an increase in the number of Chatbots. 45% end-users, as per Grand View Research, like to use Chatbots in customer service for better communication. Chatbots have a vital role to play in improving the experience for customers, and allowing marketers to have better engagement with them. Chatbots can provide users with real-time help, proactive interaction and dedicated support.
2020 and the years ahead are going to see a two-fold increase in messaging traffic. It is going to be driven by OTT (Over-The-Top) messaging apps. In 2014, there were 31 trillion messages across the globe and this rose to more than 100 trillion messages globally by the year 2019. The coming years are expected to be even better on this front, and the technology can be expected to be exploited more – in Facebook marketing and elsewhere.
This is becoming more and more popular. Half of all search queries in 2020 will be voice-based. Voice-based search is mainly done in two ways:
- Through smart speakers such as Amazon’s Alexa, Microsoft’s Cortana, Google’s Home and Apple’s Homepod.
- Through smartphones such as Google Assistant and Siri that show written search results.
In 2020 and beyond, an increasing number of businesses are expected to focus on voice engine optimization.
With an increasing number of users using their smartphone to process their web-based activities, micro-moments are still being leveraged by social media agency Hong Kong marketers to grab the attention of audiences and satisfy their instantaneous decisions. These micro-moments can be en-cashed by marketers for targeted advertising and content when customers:
- Search for a store near their location
- Look for something specific
- Wish to buy something or finalize some task
In an attempt to get the opportunities to use micro-moments, marketers can create ads for their stores in specific locations. They might try to promote the most popular products of their stores in order to improve their search engine visibility and be able to reach customers at suitable times.