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The Power of YouTube Shorts

The Power of YouTube Shorts

YouTube started on Valentine’s Day of 2005. According to a digital marketing speaker Hong Kong, during that time, the founders of YouTube have difficulty searching for videos online. Jawed Karim cannot find video clips of the 2004 Indian Ocean tsunami and the Super XXXVIII controversy. Steve Chen and Chad Hurley had difficulties finding dating videos. So, the former PayPal trio decided to create YouTube.

A social media agency Hong Kong recalls that the first YouTube video lasted for only 18 seconds. It was entitled “Me at the Zoo” by Jawed Karim. In the said 23 April 2005 clip, Jawed was standing in front of the elephant cage at the San Francisco Zoo, describing the elephants as cool because they have really long trunks.

As TikTok clips captured the limelight and short-form videos are getting more popular, YouTube launched Shorts. They are 60-second videos that can be recorded on the YouTube multi-segment camera for desktop and mobile. A video marketing agency Hong Kong highlights that YouTube Shorts displayed a solid performance during its launch. So, here’s showing you the power of YouTube Shorts!


In September 2020, right after TikTok has been banned in India, YouTube beta-launched Shorts. Originally, the clip only lasted for 15 seconds. After six months, YouTube enabled Shorts to users in the United States. This time, the platform allowed text addition in any place within the clip. It also housed a large library of songs from over 250 labels and music publishers.

YouTube also allotted a $100 million Shorts fund starting May 2021. Its aim is to incentivize Shorts creators for making engaging Shorts clips. In August 2020, YouTube globally launched Shorts to more than 100 regions. This time, the clip can last up to 60 seconds.

How to Create YouTube Shorts

Creating Shorts is one tap away if you have a YouTube app. On a YouTube home screen, tap the “+” icon in the center of the lower navigation section. Choose “Create a Short” from the menu. The interface on how to create YouTube Shorts is similar to that of Instagram Stories. It will open a camera screen where you can record or upload a video clip of up to 60-second. You can follow the same steps using the YouTube Studio on your desktop.

When recording or uploading YouTube Shorts, there are several ways you can do to make them more engaging. First, you can choose a music overlay on YouTube’s sounds library. Second, you can add filters by clicking the three dots on the upper right-hand corner of the Shorts screen. There you can search for your desired filter using keywords. Third, you can add text on Shorts at a maximum of 100 characters. Third, you can also adjust the video speed of YouTube Shorts.


Marketers are overwhelmed by a lot of short-form video formats on social media. But the power of YouTube Shorts will always stand out. YouTube is the second largest global website. With 2 billion monthly active users, YouTube Shorts have a larger reach. Second, unlike Instagram Stories, which expire after 24 hours, YouTube Shorts remain on the shelf forever. Lastly, the daily views of YouTube Shorts are now up to 30 billion. That is why in the latest earning report of the platform, they are looking forward to launching Short Ads anytime soon!

Reference: https://blog.hubspot.com/marketing/youtube-shorts#:~:text=YouTube%20Shorts%20enables%20users%20to,Instagram%20Reels%20or%20Stories%20content.