Author: Alex Torres

How Often You Should Post on Social Media

How Often You Should Post on Social Media

More than half of the world’s population has a social media account. According to a social media agency Hong Kong reported that there are around 3.96 billion social media users today. That is why many brands and businesses post regularly on social platforms to stay on top of the modern consumers. Yet, there are times when the frequency of posting can make or break an online marketing strategy, as a digital marketing speaker Hong Kong says. For a video marketing agency Hong Kong, the frequency depends on one’s location and social media platform. Below, we have laid out some tips on how often you should post on social media. These recommendations were based on a series of studies among successful brands and businesses.

FACEBOOK

Facebook is referred to as the king of social media. It now has around 3.96 billion monthly active users (MAUs). Around the world, 93% of businesses used Facebook. To avoid being spammy, social media marketers should post no more than once a day. That highest will be at least 2 posts. The best time to do it is between 1:00 PM to 4:00 PM, the time when most people already accomplished everything they need to do midway. As they need a break from their daily routine, most Facebook users check their feeds during mid-afternoon. To gain traction, brands and businesses can curate or reshare a post every other day.

INSTAGRAM

Instagram is now a sharing app for photos and videos. The platform has around 2 billion monthly active users (MAUs). There are more than 200 million business accounts on Instagram. Buffer recommends posting on Instagram at least 1 to 3 times per day. The best time to do it is between 8:00 AM to 9:00 AM and 2:00 PM. It may be beneficial to Instagrammers to see curated and new posts every morning and mid-day.

LINKEDIN

LinkedIn is the world’s largest social network of professionals, with more than 66.8 million monthly active users (MAUs). Out of the 66.8 million LinkedIn members, 65 million are decision-makers. It made LinkedIn the most effective lead generation platform. LocalVox suggests that you should post on LinkedIn at least once a day between 10:00 AM to 11:00 AM. The key to an effective LinkedIn strategy is posting experts and niche content. You can also curate or reshare a post every other day.

PINTEREST

Pinterest is a visual discovery engine with more than 433 million monthly active users (MAUs) worldwide. Around 75% of Pinterest users are shopping on the platform. So, it made Pinterest a vital eCommerce tool. Three to thirty pins should be spread out throughout the day to get the best results on Pinterest. The best time to publish pins are 2:00 AM, 3:00 AM, 4:00 AM, 1:00 PM, 2:00 PM, 3:00 PM, 4:00 PM, 8:00 PM, 9:00 PM, 10:00 PM, and 11:00 PM. 80% of your pins should be from other sources. It will also be smart to curate or re-pin at least five content every other day.

TWITTER

Twitter is a microblogging site with more than 231 million daily active users (DAUs). It is the go-to social media platform for news and trends. More than 85% of Twitter users are high-income earners, making them a highly targeted marketing group. Quick Sprout found that there should be a higher tweet frequency for brands and businesses. It should be at least 15 to 51 tweets daily, including retweeting about 7x per day. The best times to tweet are 2:00 AM, 3:00 AM, 6:00 AM, 7:00 AM, 9:00 AM, 10:00 AM, 11:00 AM, 12:00 PM, 1:00 PM, 2:00 PM, 3:00 PM, 5:00 PM, 6:00 PM, 9:00 PM, and 10:00 PM.

Reference: https://blog.red-website-design.co.uk/2022/05/18/how-often-post-social/

The Power of YouTube Shorts

The Power of YouTube Shorts

YouTube started on Valentine’s Day of 2005. According to a digital marketing speaker Hong Kong, during that time, the founders of YouTube have difficulty searching for videos online. Jawed Karim cannot find video clips of the 2004 Indian Ocean tsunami and the Super XXXVIII controversy. Steve Chen and Chad Hurley had difficulties finding dating videos. So, the former PayPal trio decided to create YouTube.

A social media agency Hong Kong recalls that the first YouTube video lasted for only 18 seconds. It was entitled “Me at the Zoo” by Jawed Karim. In the said 23 April 2005 clip, Jawed was standing in front of the elephant cage at the San Francisco Zoo, describing the elephants as cool because they have really long trunks.

As TikTok clips captured the limelight and short-form videos are getting more popular, YouTube launched Shorts. They are 60-second videos that can be recorded on the YouTube multi-segment camera for desktop and mobile. A video marketing agency Hong Kong highlights that YouTube Shorts displayed a solid performance during its launch. So, here’s showing you the power of YouTube Shorts!

ALL ABOUT YOUTUBE SHORTS

In September 2020, right after TikTok has been banned in India, YouTube beta-launched Shorts. Originally, the clip only lasted for 15 seconds. After six months, YouTube enabled Shorts to users in the United States. This time, the platform allowed text addition in any place within the clip. It also housed a large library of songs from over 250 labels and music publishers.

YouTube also allotted a $100 million Shorts fund starting May 2021. Its aim is to incentivize Shorts creators for making engaging Shorts clips. In August 2020, YouTube globally launched Shorts to more than 100 regions. This time, the clip can last up to 60 seconds.

How to Create YouTube Shorts

Creating Shorts is one tap away if you have a YouTube app. On a YouTube home screen, tap the “+” icon in the center of the lower navigation section. Choose “Create a Short” from the menu. The interface on how to create YouTube Shorts is similar to that of Instagram Stories. It will open a camera screen where you can record or upload a video clip of up to 60-second. You can follow the same steps using the YouTube Studio on your desktop.

When recording or uploading YouTube Shorts, there are several ways you can do to make them more engaging. First, you can choose a music overlay on YouTube’s sounds library. Second, you can add filters by clicking the three dots on the upper right-hand corner of the Shorts screen. There you can search for your desired filter using keywords. Third, you can add text on Shorts at a maximum of 100 characters. Third, you can also adjust the video speed of YouTube Shorts.

THE POWER OF YOUTUBE SHORTS

Marketers are overwhelmed by a lot of short-form video formats on social media. But the power of YouTube Shorts will always stand out. YouTube is the second largest global website. With 2 billion monthly active users, YouTube Shorts have a larger reach. Second, unlike Instagram Stories, which expire after 24 hours, YouTube Shorts remain on the shelf forever. Lastly, the daily views of YouTube Shorts are now up to 30 billion. That is why in the latest earning report of the platform, they are looking forward to launching Short Ads anytime soon!

Reference: https://blog.hubspot.com/marketing/youtube-shorts#:~:text=YouTube%20Shorts%20enables%20users%20to,Instagram%20Reels%20or%20Stories%20content.

Essential Social Media Statistics Every Marketer Should Know in 2022

Social Media Statistics

Investopedia defines social media marketing (SMM) as using social media and social networks to promote brands, businesses, products, and services. A digital marketing speaker Hong Kong highlights that social media allows brands and businesses to connect with their target audiences. They create data analytics for better ad targeting. A social media agency Hong Kong notes that social media marketing is very effective because it appeals to the users’ culture, mission, or tone. While a video marketing agency Hong Kong mentions that these sites have significantly changed consumer behaviors.

Facebook, YouTube, Instagram, TikTok, Pinterest, and Twitter are the top 6 most popular social media networks based on their number of monthly active users (MAU). Below, we have compiled essential social media statistics every marketer should know in 2022. The following stats can spark some new ideas to help brands and businesses create a strong social media presence and strategy this year.

Facebook

Facebook is popularly termed the king of social media. It was founded by Mark Zuckerberg in 2004. Today, a rebranded Facebook, Meta dominates the online world with 2.88 billion MAUs.

  • Facebook is the world’s 3rd most visited website, next to Google and YouTube. It is visited by an average of 1.79 billion users daily. That’s a total of 11.2 billion visits every year.
  • Facebook is also the 2nd most searched keyword in Google. That makes it the most popular social media network in the world.
  • Around 98.3% of Facebook users access their accounts using a mobile device.
  • Facebook Stories have 500 million daily viewers. While video ads are the best performing Facebook ad format.

YouTube

Chad Hurley, Jawed Karim, and Steve Chen created YouTube in 2005. After a year, it was acquired by Google. Today, YouTube has brown has grown into 2.3 billion MAU, making it the largest global video-sharing platform.

  • YouTube is the 2nd largest search engine in the world, next to its parent company, Google.
  • People watched more than 1 billion hours of YouTube videos every day. These made YouTube account for 25% of the total mobile traffic worldwide.
  • According to HubSpot, 44% of marketers plan to leverage YouTube in their 2022 digital marketing strategies.

Instagram

Now a photo-and-video-sharing app, Instagram was originally founded by Kevin Systrom in 2010. Facebook acquired Instagram in 2012. To date, Instagram now houses 2 billion monthly active users.

  • Instagram ranks as the 4th most active social media platform in the whole world.
  • More than 90% of Instagrammers followed a business profile. 83% discover new products and services on the platform.
  • Instagram Stories with a call to action is the best performing ads. While 73% of Instagram marketers favored influencer marketing.
  • Instagram Live has become increasingly popular nowadays, with 100 million Instagrammers launching a live broadcast daily.

TikTok

Launched in 2016 by the Chinese startup, ByteDance, TikTok has stormed the world surpassing a 1 billion active user mark in September 2021. It made the platform the 7th social media network with an exclusive billion-user club.

  • TikTok ranks as the 7th most active social media platform in the whole world.
  • The United States houses the largest number of TikTok users at around 120.8 million.
  • Tiktok only publishes ads to users who are 18 years old and above. But they relatively had a high potential reach at 11%.

Pinterest

Pinterest is a unique social media platform as a visual discovery search engine. It was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra in 2010. With a 10 million MAU, it can help brands and businesses reach target audiences through visual media.

  • Pinterest stands as 14th of the world’s most active social media platforms.
  • More than 70% of pinners are women.
  • The United States houses the largest number of active pinners at around 90.5 million.

Twitter

Biz Stone, Evan Williams, and Noah Glass founded Twitter in 2014. It is a microblogging social media platform. As a mainstream social media platform, it now has around 396.5 million MAU.

  • Twitter ranks as the 4th most active social media platform in the whole world.
  • It houses 83% of world leaders and 42% of users who have graduated college.
  • According to HubSpot, 79% of marketers will continue to invest in Twitter Spaces in 2022.

Social Media Usage Statistics

The first recognized social media site in the world is Six Degrees. It was created in 1997, allowing a user to upload a profile and make friends with other online users. Over the years, social media has grown into a valuable medium for connecting people around the world. Below are recent social media usage statistics:

  • There are 4.88 billion social media users globally today. It accounts for more than half or around 62% of the world’s population. That also means that there are around 6 out 10 people on the planet who have at least 1 social media account.
  • Two-thirds of the world’s population access social media via mobile devices. They contribute to 5.29 billion unique mobile users.
  • Social media users access social media at an average daily usage of 2 hours and 27 minutes. Almost 45% of social media users research brands, products, and services.
  • More than 85% of social media marketers rated short-form videos as the most effective social media marketing content.

Reference: https://statusbrew.com/insights/social-media-statistics/

Ways to Integrate Instagram and Email Marketing

Ways to Integrate Instagram and Email Marketing

Instagram transformed into a photo and video sharing platform. Afterward, it became the most downloaded app in the last quarter of 2021. With 2 billion MAU, there is no doubt that Instagram is a powerful marketing platform.

According to a social media agency Hong Kong, Instagram is not only the favorite platform among Gen Zers and millennials. The Gen Xers have recently been a fast-growing generation on Instagram. For a video marketing agency Hong Kong, it just shows that Instagram is a marketplace for both the old and the young.

For a digital marketing speaker Hong Kong, brands and businesses must find ways to integrate Instagram and email marketing. It is because email can greatly boost the reach of Instagram posts with a 4200% of return on investment (ROI). As the integration offers unique advantages, here are ways how to combine them!

Cleverly Create Instagram Posts About Newsletter

Integrating Instagram and email marketing means cross-promoting. Brands and businesses need to promote their Instagram accounts in the newsletter. But they also need to promote the newsletter as well. A clever way to do so is to create IG content about newsletters. You may want to share a screenshot of your newsletter or what it is all about to pique curiosity among Instagrammers.

Cross-Promote Your Instagram Account Via Email

There is no doubt, email marketing is the most powerful way to boost engagement. An Instagram content may be buried in the feeds after a day or two. But emailed newsletters will remain sitting on the audiences’ inboxes. Adding an Instagram icon to your email can help generate followers. As a user clicks the email, they get to discover the Instagram page of a brand or business.

Encourage Email Subscribers to Follow Branded Hashtags

Hashtags are undeniably powerful on Instagram when increasing the reach of content or post. That is why it will be smart to share your branded hashtags on your newsletter and encourage your email subscribers to follow them. Ensure using links to make it easier for them to discover these branded hashtags.

Highlight Instagram Stories in Your Newsletter

As ephemeral content, Instagram Stories generate higher engagement because of the sense of urgency they create. They disappeared after 24-hours and only lasted for 60-second. Putting Instagram Stories as a highlight in your newsletter can expand the reach of a brand or business. With the new link feature of IG Stories, you can greatly influence email subscribers to become Instagram followers.

Incentivize Your Email Subscribers to Boost Brand Awareness & Reach

Launching a contest, free product offers, giveaways, etc., via email can promote both the brand’s IG account and newsletter. It can also help generate more user-generated content (UGC). Be sure to set rules for such promotions including following and sharing an IG account plus subscribing to the newsletter.

Promote Your Newsletter on the Instagram App

It is smart to let your Instagram audience discover and subscribe to your newsletter. The best way to do so is through an Instagram bio. A URL.bio can be a great way to create a custom landing page. There, you can highlight the details of your newsletter and add a clickable URL link to make subscription easier. Be creative enough to write a powerful Instagram bio at 150 characters.

Retarget Email List with Instagram Ads

In the Ads Manager of Instagram, there is an option to create a custom audience for IG ads by importing the email addresses of your newsletter subscribers. Instagram’s AI will then map these emails to their respective IG profiles for retargeting.

Share Instagram Milestones to Newsletter Subscribers

Do not limit your newsletter content to holiday celebrations and seasonal promotions. Share your Instagram milestones with newsletter subscribers. It can be hitting an Instagram follower mark, launching a new product, receiving an award or recognition, etc. These can create a big buzz around a brand or business.

Reference: https://blog.kicksta.co/instagram-email-marketing/

The Latest Web Design Trends

Web Design Trend

Around 66% of online users prefer seeing a beautiful web design over something plain and simple. First impressions last. When an audience visits your website, the first thing they notice is your web design. Web design elements significantly affect SEO. It means that a web design code needs to be SEO-friendly. People do not trust poor web designs. So, you better do it good to showcase your business.

According to a digital marketing speaker Hong Kong, brands and businesses need to update their web design every year. This is to ensure that it is SEO-friendly and that it keeps up with the modern consumers’ demand. A social media agency Hong Kong even highlights the importance of updating the company information during the web design update. Plus, a video marketing agency Hong Kong suggests showing a feature product video on the landing page.

Web design covers a lot of creativity, expertise, and technicalities. If you are a brand or business currently planning to update your web design this year, here are the latest web design trends to guide you.

Creative Scrolling Experiences

A scroll website design uses faux-3D effects to create an optical illusion of parallax scrolling. The scrolling experience, which is very popular with users, transforms the web page into a living world. It even breaks them through a third dimension.

Engaging Interactives

To make web pages more engaging, web designers use interactive elements such as user-driven functions. They are the key to success in digital marketing. Animations, clicking, dragging, scrolling, and swiping are the most common features of this web design trend.

Handmade Graphics

Handmade graphics incorporate personal image-making into the design process. Modern consumers wanted more personalization. That is why web designers use this web design trend to relate to an authentic and imperfect personality. The most common elements on handmade graphics are analog textures, doodles, messy cuts, and scribbles.

Memphis Design

Memphis Design was pioneered by the Memphis Group in 1980. It is characterized by bold and brash colors and patterns. At first, the design received negative reactions because of its chaotic pattern and rejection of minimalism. Today, as modern consumers become more adventurous, it becomes a high taste for art critics. Many web designers use the said web design trend for an explosion of colorful brand personality. No visitor will soon forget the brand as they appreciate the Memphis web design.

Moving Type

Movements embody change. That is why moving becomes a web design trend. It is because modern internet users are aware that the only constant in this world is changing. A moving type web design consists of animation, GIFs, illustrated graphics, page transitions, and UI elements. What makes it fresh is the unexpected movement of text like a circular rotation or side-scrolling news tickers.

Neo-brutalism

Brutalism is characterized by experimentality and raw appearances. It rebels against a standard web design of web-safe colors, gradients, and shadows. Among the typical elements of such minimalist design, trends are asymmetrical layouts, barebones HTML, default computer fonts, plain backgrounds, and untreated photos.

Retro Revolution

A retro design presents old designs in a trendy way. It is more of an old meets new concept. Web designers take inspiration from the Wild West days to revive the so-called Web 1.0 of the 1990s. It was characterized by bright backgrounds, robotic typefaces, and visible table layouts. Retro Revolution becomes a web design trend because of unrestricted creativity standards. During the 90s, there are no rules since web design is not even a profession during those days.

Typographic Hero Image

A hero image in an oversized banner image that extends full width on top of a webpage. It is a high-resolution graphic that represents the unique selling point (USP) of a brand or business. The typography on the hero image carries the weight of the message itself. Web designers use them to create a call to action (CTA) that commands attention among users.

Visible Borders

Visible borders as a web design focus on separating the content of a webpage. It helps people interpret the information presented easier. This web design trend creates an illusion that an invisible hand has neatly arranged the content. Although the reality lies in using a strict grid code.

Reference: https://blog.red-website-design.co.uk/2022/02/07/inspirational-web-design-trends-2022/

Instagram as the Platform of Focus for Marketers

Instagram as the Platform of Focus for Marketers

Instagram now ranks second to Facebook being the largest social media network in the world. Recent reports showed that it surpassed the 2 billion monthly active users’ mark. According to a social media agency Hong Kong, it is not only the growing popularity of Instagram that puts it into good light. Rather, it continues to be a gold mine based on business perspectives.

To a digital marketing speaker Hong Kong, Instagram introduces an exciting range of advertising channels. These include IGTV, non-intrusive ads placement, and swipe-up features. A recent survey conducted by a video marketing agency Hong Kong recorded that Instagram is the platform of focus for marketers this year. Let us find out how it came to be.

How Instagram Begins

The story of Instagram is said to be a fairy tale in Silicon Valley. It started when Kevin Systrom had a Mexico vacation with his girlfriend. He realized that their photos did not look good enough despite using an iPhone 4 camera. For him, the solution is adding filters, and that is how he developed the X-Pro II filter used on Instagram.

In 2010, Kevin co-founded Instagram with Mike Krieger. The first photo was posted by Mike at 5:26 PM on the 16th of July 2010. It was an image of the South Beach Harbor at Pier 38. Later that day, Kevin posted a picture of a dog and his girlfriend’s foot.

Instagram was officially launched on 06 October 2010. All at once, it racked up 25,000 users that day. After a week, it has been downloaded 100,000 times. During mid-December of the same year, it reached a 1 million user mark. By March 2012, it already acquired 27 million users. That is the time Facebook bought Instagram for $1 billion cash and stock.  

Instagram Marketing Statistics

The last confirmed monthly active users of Instagram was 1.074 billion as of 21 June 2021. But recently, Instagram employees have reported that the platform reached the 2 billion mark. People residing in the USA, India, and Brazil constitute a large percentage of Instagram users.

Around 63% of Instagram users logged into the app every day. They normally stay on the app for an average of 28 minutes daily. During such times, 200 million Instagrammers visit at least 1 business profile. More than 130 million users tap into a shopping post and make a purchase. These are some major reasons why marketers take advantage of promoting products and services on Instagram.

Instagram as a Platform of Focus for Marketers

From the very beginning, the primary focus of Instagram was photo sharing. It focused mainly on photos shared via mobile devices. Last July 2021, Instagram Chief Adam Mosseri announced a major shift in the platform. It is no longer just a photo-sharing app. Rather, it will then be a photo- and video-sharing app.

Since then, Instagram became a greater magnet for advertising and marketing. Instagram ads can potentially reach 849.3 million people. Around 83% of modern consumers go to Instagram to discover new products. Most notably, 87% claimed that Instagram ads influence them to follow a brand, make a purchase, or visit the brand’s website.

Another reason why Instagram is the platform of focus for marketers is influencer marketing. It has been an effective network for influencer communities. In fact, 91% of luxury brands, 84% of sports brands, and 83% of beauty brands use influencers on their Instagram ads. With 500 million people tapping into the power of Instagram Stories, influencer marketing has never been exciting without Instagram.

The major shift for Instagram as a platform for marketers this year is live shopping. After the platform launched a 10-day live shopping last August 2021, it became an instant favorite among brands. During the holidays, pop-up live shopping is a constant. It is expected to continue as a trend this 2022!

Reference:

https://www.socialmediatoday.com/news/instagram-the-platform-of-focus-for-marketers-in-2022-according-to-new-res/617161/

The Benefits of Content Curation to Social Media

The Benefits of Content Curation to Social Media

Content curation is a valuable digital marketing strategy. According to a digital marketing speaker Hong Kong, curated content highlights industry expertise and provides extra value to your social media followers. Just like a museum curator, it displays the best artifacts and artworks to engage your audiences. Below, let us discuss the benefits of content curation in social media.

WHAT IS CONTENT CURATION?

social media agency Hong Kong defines content curation as sharing content created by others to give more value to your social media audiences. It involves discovering, gathering, and presenting pieces of content around a certain category, industry, niche, or topic. It may include an article, blog post, expert advice, infographics, news, videos, etc.

Technically, to curate means to collect. Thus, social media content curation is as simple as filtering interesting posts across the web. Brands and businesses gathered and share their links to provide relevant and valuable information for their target audiences.

THE BENEFITS OF CONTENT CURATION TO SOCIAL MEDIA

Consistent posting of quality content on social media boosts the visibility of a brand or business. Content curation can help upgrade your social media strategy. Here’s how!

It Adds Unique Insights to Help You Become a Thought Leader 

The first step through though leadership is to provide answers to your audiences’ queries. With content curation, you can research for answers and lend them with your original works. Besides, you can provide references to validate your claims. 

Curated content can be the focus of a brand or business among aggregation apps, community forums, email newsletters, podcasts, and RSS feeds. A video marketing agency Hong Kong also uses content creation on YouTube channels. By doing so, brands and businesses can find what their audiences love and place themselves as thought leaders. 

It Builds Communities

The best way to spread brand awareness in social media is having dedicated communities of followers. You need a lot of content to do so. Content curation keeps the feeds of social media pages full. These capture people’s interests by educating them. They also help build credibility and trust, resulting in a loyal community of followers.

It Increases Social Signals

Social signals are comments, likes, reactions, saves, and shares received by social media posts. Using content curation in social media, brands and businesses can boost conversions of these social signals. It leads to better SEO ranking and visibility. The top-performing content curation formats are articles, expert roundups, infographics, listicles, and statistics.

It Keeps Your Content Calendar Full

Content curation to social media helps brands and businesses keep their content calendar full. They are an easy hack to easily post on social media pages. Some creative and quick content curation hacks are:

  • Asking a question or giving an opinion to a shared post.
  • A brief summary of why people should read an article or blog.
  • Quoting or picking out a stat.
  • Simply hitting the retweet button.

The key is to ensure adding a personal twist for branding. The more creative a brand or business gets, the better!

It Mixes Up Original Content to Avoid Looking Too Self-Promotional

A good rule of thumb when posting on social media is to create 40$ of original content and share 60% of curated content. It helps a brand or business avoid looking too self-promotional. Even the best bloggers don’t talk about themselves all the time. Content curation also makes your social media post look more balance. 

It Opens Up Networking

When you share content, it opens up new relationships with the author. It can be an advertiser, another brand or business, a creator, or a Facebook page or community. Content curation can be enough for these people to notice a brand or business. It also makes brands and businesses visible to their followers. As such, content curation opens up networking.

Reference: https://quuu.co/blog/benefits-of-content-curation/

The New Era of Hybrid Shopping

The New Era of Hybrid Shopping.

The COVID-19 pandemic has shifted shopping behaviors from physical stores to digital shops. During the new normal, people are fusing in-store and online shopping experiences. The result is a new era of hybrid shopping!

A digital marketing speaker Hong Kong poses a question if brands are prepared to deliver in the new era of hybrid shopping. It means having a lot of touchpoints both offline and online. Brick-and-mortar shops are back to operations. Digital shops are now exploring live shopping. 

WHAT IS HYBRID SHOPPING?

Hybrid shopping means the best of in-store and online buying to create a convenient and customized shopping experience. Think of your shopping habits. You are browsing on Instagram and saw a shirt you want to try on. You check for the nearest location of the physical store, visit the store, and eventually make a purchase. 

By personalizing the buying journey, a social media agency Hong Kong highlights that hybrid conversion can boost conversion and engagement on brands and businesses. So, they need to invest in integrating their online and physical stores.

BOPIS is becoming a popular hybrid shopping trend. It is an abbreviation for Buy Online, Pick up In-Store. It starts with a shopper browsing a brand or business website for products and services. They choose the items that they want to buy online and check out with a preferred pick-up location. Store associates will pull the in-stock items either in-store, on another branch, or at the warehouse. Once the items are ready, the customer can pick the orders in a dedicated area.

WHERE DO MODERN CONSUMERS PREFER TO SHOP?

Recently, Meta (formerly Facebook) conducted a study about retail shopping behaviors. Here, they have concluded that modern shoppers are trying to experience the best of both worlds. It means that omnichannel marketing is no longer about having different social media pages or online apps and websites. Rather, brands and businesses are starting to merge with physical shops. 

41% of global shoppers prefer hybrid shopping. Here’s a breakdown of the top 11 regions:

  • Mexico – 52%
  • Thailand = 49%
  • United States = 44%
  • Germany = 44%
  • United Kingdom = 43%
  • Australia = 42%
  • Brazil = 41%
  • Canada = 37%
  • Slovakia = 35%
  • France = 34%
  • Japan = 29%

From these data, Meta experts have formulated some keys to a better shopping experience. 

KEYS TO A BETTER HYBRID SHOPPING EXPERIENCE

Enhance Digital Shops

Modern consumers are looking for digital solutions to solve their frustrations when shopping in physical stores. The inconvenience of carrying bulky and heavy shopping bags prompted them to order online with the convenience of getting them delivered right to their doorsteps. 

Hybrid shopping results in online being an appealing destination to find products. They are convenient and easier to navigate. A video marketing agency Hong Kong scales short video clips as a way to promote products online. With 66.3% of shoppers researching for products and services on the web before buying it, they are an effective way to highlight its features and functions. 

Hybrid shopping makes social media a source of interconnectivity among marketing channels. It helped them make informed decisions. Recommendations from Facebook groups, family members, and friends can answer the needs of a shopper. That is why 60% of modern consumers use social media across all markets to find products and services. 84% of them made an in-store purchase after discovering items on social media.  

Make In-Store Shopping More Efficient

In the new era of hybrid shopping, brands and businesses should use technology to make in-store shopping more efficient. Mobile app navigation and online payment processing can boost in-store sales. 

One of the most common pain points in in-store shopping is not finding the right color or size of merchandise. With online inventory being synced to different physical stores, hybrid shoppers can be directed to the nearest store where their color and size are available. 

Modern consumers are also looking for instant solutions. By syncing online checkouts and in-store deliveries, they can receive the goods in under 10 minutes. It makes hybrid shopping more convenient and fulfilling on the side of the customers. 

USE AR and VR to Enhance Immersion

Modern consumers still want a human touch during the buying experience. So, brands and businesses can use AR or VR o enhance an immersive buying experience. Hybrid shopping no longer needs to go to a physical store to try-on apparel, beauty products, fashion accessories, etc. They can even do a test drive for a car virtually.

The conventional wisdom of eCommerce makes it possible for shoppers to feel as if they are physically present in-store to try out new products and offerings. Today, one-third of shoppers are using augmented reality to experience products. 

Reference: https://www.facebook.com/business/news/insights/the-next-era-of-hybrid-shopping-au

Grow Your Brand with Social Proof

Social Proof

Modern consumers today rely on a social proof when they are uncertain of their buying decisions. A customer testimonial, 5-star review, or industry badge can influence their buying decisions. That is why it is essential to growing your brands with social proof. But what are they, and how will you get them? We’ve got you covered!

WHAT IS A SOCIAL PROOF?

A digital marketing speaker Hong Kong defines social proof as is an idea of normative social influences. It is a theory stating that to be accepted by society, people typically conform to what others believe or do. For example, brands commonly display testimonials from famous personalities or industry experts on their website’s landing pages. Website visitors who trusted these people will most likely push through to make a purchase. 

For a social media agency Hong Kong, social proof is essentially borrowing the influence of a 3rd party to sway potential customers to buy products and services. It is, therefore, a part of influencer marketing. One example of this social proof is Ryan’s World, a YouTube review channel for children’s stuff and toys. It is consistently YouTube’s top earner for 5 years in a row. 

Social proof is what influences people when they need guidance, especially in their buying decisions. They commonly believe a brand, product, or service is right for them if credible personalities or many other customers endorsed them. Thus, it can be a powerful marketing tool. 

Today, brands and businesses implement social proof strategies in several ways. These include:

  • Awards and Citations
  • Case Studies with Customers
  • Celebrity and Expert Endorsements
  • Customer or Follower Counts
  • Milestones in Business Development
  • Real-Time Sales Notifications
  • Review Sections on Websites
  • Reviews on Third-Party Platforms
  • Social Media Shares
  • Trust Badges

These are some ideas to use social proof in advertising and marketing. 

STATISTICS ABOUT THE POWER OF SOCIAL PROOF

Around 93.4% of modern consumers rely on customer ratings and reviews before buying a product or service. In fact, 93.7% trust a brand more if they see positive reviews. Alternatively, customer ratings are double-edged swords. Negative reviews put down the trust in a brand among 88.8% of online shoppers.

Social proof allows brands and businesses to attract more customers by showcasing authority. They are very effective for online bookings. More than 92% of online shoppers check for reviews before booking services and travel packages. 

Customers all over the world value recommendations from colleagues, family members, and friends. A video marketing agency Hong Kong highlights the importance of user-generated testimonials to influence a large number of viewers. Videos with a personal suggestion make a brand more visible online besides promoting its products and services. With honest feedback, they make the buying decision more comfortable and effective. 

GROW YOUR BRAND WITH SOCIAL PROOF

Below are some compelling ways to grow your brand with social proof.

  • Case Studies. Case studies are in-depth research about how a brand, product, or service impacts a customer or group of customers. They are data-driven and formal in nature. Being a real-life example of businesses solving customer problems, they result boost the authority of a brand in an industry or niche. Case studies can be used on blogs, how-tos, and story posts to make them more engaging. They are 70% more effective than other marketing strategies.
  • Customer Reviews. These are evaluations about a product or service from someone who has purchased and used it. It is the feedback of a customer on his/her experience with a brand, product, or service via a business or eCommerce website. Customer reviews prove the legitimacy of a business. They further prove the quality of service it gives to the customer. A customer review section on a business or eCommerce website can make users feel safe when making a purchase. They even increase sales by 18%
  • Testimonials. Happy customers can be the best advocates among brands and businesses. Testimonials are positive comments, ratings, and reviews about a brand, product, or service. They strengthen the credibility of the brand, product, or service. If people describe your brand or business as effective, reliable, smart, or trusted, support it with pieces of evidence. Browse your sites and check your happy customers who complemented your brand or business. Encourage them to do a testimonial about it. They can be a clip in your social media pages, commendation email, or statement on a review.
  • Trust Icons. These are signs that your brand or business is trustworthy. They are logos or symbols provided by 3rd parties as a sign of award, positive mention, or recognition. Displaying trust icons on your social media pages and websites is the best example of growing your brand with social proof. The more recognizable its source, the more valuable it is to your site. A simple badge from the Better Business Bureau (BBB) supports the legitimacy and trustworthiness of a business. They can increase site engagement by 10% and conversion by 72%. 

Reference: https://cxl.com/blog/is-social-proof-really-that-important/