Tag Archives: CTA

The Importance Of Call To Action

Touchpoints in marketing

 A touchpoint is an experience that someone with no previous connection to your company or brand may come across to interact with you, your product, or both. It can be through direct interaction like talking with you at an event or buying one of your products, it could be reading an article about how to use your product, or watching a YouTube video training session, or even just seeing your logo somewhere.

The number of touchpoints for most companies escalates as time goes on. For example, people who have already invested in your product probably will do some kind of research online to see if there are any tips or tricks for using it effectively. Product reviews influence their decisions so having a way to contact those reviewers directly is a great way to draw more attention to yourself and your product.

Or maybe they’re looking into making their own versions so yours seems overpriced. Or perhaps they want to write their review but don’t know what to say. Yours is their opportunity to spread the word!

By adding a comment form or link to our website here, they can easily reach out to you and help promote your business. If you really wanted to increase your exposure, you could even create an account where you can get free comments for your site (though we wouldn’t recommend this unless you are sure you will use the service every day).

Examples of touchpoints

 A call to action (CTA) is anything that gets you into action either immediately or over time. Technically, a CTA can be a link, an ask, or a statement but it always leads to something else.

Links are usually advertisements for a product or website, statements tell people about a topic, and asks give questions that require a response from you.

Examples of touches points: viewing an advertisement, clicking on a link in an email, answering a question online survey, reading an article with a headline that invites you to do something, etc.

The importance of having a strong CTAs cannot be stressed enough. You will not spend much money on advertising if you do not know what to advertise!

Your marketing team should create at least one new CTA every week. When creating yours, think about how you can use this piece to take people to another page, web site, app, or service.

What is a website click?

 A “click” or “web-based engagement” is an action that someone takes when they are looking at your product or service. Most times, this means going onto your site, filling out a form, giving your business info, or buying something! Here’s an example of a Hong Kong digital marketing company conducting great web-based engagement!

Think about it – even if you don’t buy anything, taking the time to read an article or two on our Site/Product Guide or faq pages is a valuable investment in your company.

By adding content to draw attention to yourself, you’re drawing traffic to your site, which can lead to more sales. We hope you enjoyed reading this article and supporting our products and services!

Since we depend heavily on clicks for revenue, creating effective calls to actions (CTAs) is very important. Luckily, there are some easy ways to do this.

In this article, we will talk about 5 reasons why putting a call to action on your website is essential. Then, we will review 4 sneaky ways to create ineffective CTAs that hurt your website’s performance.

Healing Bite-Size Chunk Content

Website usability experts agree: having a clear CTA is one of the most fundamental things to have on your web page.

But what makes a good CTA and how do you make sure yours isn’t too vague? In this article, we’ll discuss all these questions and more. So let’s get started

What are website clicks really worth?

 Websites now use calls-to-action (CTAs) as an important tool for gathering attention and engagement from their visitors. A CTA is like a goalpost that directs users where to go next on a web page or app.

The most common type of CTA is to take action by clicking on something. For example, you might be reading this article right now and were asked whether you want to learn more about making your home healthier or if you wanted to see some other ways to organize your life.

A less obvious way to have a call to action (which we will get into in detail later) is what’s been referred to as “the green button.” This was a popular feature back in 2014 when websites started using it.

Since then, it has become very common to find CTAs that don’t necessarily ask people to do anything beyond just browsing a site or product. Some even promote self-help books or courses for improvement.

There may not be much else those sites can offer, but giving people information they can use either makes sense or doesn’t. It depends on the context and audience.

Creating a website click

 As we mentioned before, creating your website’s “call to action” (CTA) is one of the most important things you will do for your site.

Your CTA should clearly tell people what to do next. It can be for something that you want them to buy, like an item or service, or it can be to join your group or find out more about you.

It all depends on what you are trying to achieve with your business and how much effort you want to put into it!

By doing this, your customers will know what to expect from you and they will feel confident in buying or working with you.

Luckily, there are some easy ways to create effective CTAs on your website. You just need to use correct grammar, understand the psychology of persuasion, and learn some simple design concepts.

So, let’s look at 10 clever web calls to actions that work.

Linking your website click to sales

 As we mentioned, one of the most important parts of any online business is creating a call to action (CTA). A CTA is an incentive for your audience to take action on what you offer.

It can be to buy something, learn more about something or perform some kind of activity. For example, if someone was trying to sell you a phone charger, they would probably highlight why this product is necessary and then ask you to purchase it.

The like-minded nature of social media sites makes it easy to influence people to do things by asking them to buy products or visit websites. This is how many companies make money online.

By using engaging CTAs, you can inspire others to interact with your content, promote yourself and your brand!

Touchpoints in advertising

 A touchpoint is an element of your advertisement or marketing campaign that gets people’s attention, makes them think about your product, and incentivizes them to take action.

A well-designed touchpoint will clearly state its goal, make a strong appeal, and leave you with the impression that your company is trustworthy and effective. Your audience will be thinking about what to do next while your brand works hard to influence their actions.

Interactive advertisements are another way brands use touches to get engagement. For example, if you were reading this article right now then there was a good chance the author designed the article with a call to action. They wanted to inspire you to read more content like this from Us! By leaving the article with a clear ask (read more!), they succeeded.

What is the difference between a call to action (CCT) and a goal? A goal can be anything — increasing sales, growing revenue, etc., but a CCT should be focused on taking some specific action. It could be for someone to click through a link, visit a site, fill out a form, or whatever else their situation requires.

Examples of marketing touchpoints

 What is a marketing touchpoint?

A marketing touchpoint is an element in your advertising or promotional campaign that appeals to the subconscious, making people aware of your product or service.

It can be something like a picture, slogan, paragraph or bulleted list of points you include in a message. A good reminder tip is to use pictures and bullets more than once- use them enough so people notice them but not too many times where it becomes annoying.

Examples of marketing touches are:

  • Headlines and subheads
  • Thumbnails (like those for blogs)
  • Logo designs
  • Feature images or descriptions
  • Buttons and links

And much more!

Why are calls to action important?

At the very least, a call to action (CTA) makes someone interested in your product or service. It gets their attention and may influence them to do something with your company, whether that’s buy a product, try out a product, research products and services, etc.

Most importantly though, a CTA helps create momentum. When someone does what you asked them to do, it creates a positive loop where they will keep coming back to your site or app to fulfill their goal. This continuous engagement is how most companies gain long term success.

What about bad CTAs?

Sadly, there are some marketers who take short cuts by using unethical or even illegal CTAs. These could hurt your brand�

What are website visits worth?

 Websites with no call to action (CTA) messages typically get 1-2% conversion rates at best. A low conversion rate means that only a few people who visited your site performed an action related to getting a product or service.

For example, you visit a shoe store for shoes. You look around and find nothing really interesting so you leave without buying anything. Your web visit was not influenced by having an intention to buy something and therefore your chance to earn a sale has been limited.

Conversion ratio is another way to describe how well someone intended to perform an action on your site before giving up. It’s much better to use the term “conversion rate” instead because it includes things like purchases made outside of the site, people who completed a survey instead of purchasing, etc.

Website visitors are a valuable asset! Make sure to add strong calls to actions to help them do what you want.

How to Improve SEO Performance

SEO Performance

The baseline of digital marketing is content writing, while the baseline of content writing is SEO. Many are puzzled about what SEO really is. Most digital marketers struggle with how to improve SEO performance. In this article, let us discuss SEO and tips on how to improve it!

WHAT IS SEO?

SEO is the abbreviation for search engine optimization. A digital marketing speaker Hong Kong defines SEO as a strategy of increasing the quality and quantity of traffic to a website through organic search results. When we mean organic search results, these are unpaid marketing content. These types of content rank on search pages because of their relevance to the search term.

Google is a website where people can search for information by typing on the query box or speaking through a voice command. Recently, Google has also been testing visual searches. Being the largest search engine in the world, Google gathers all the content they can find on the Internet and indexes them. When a searcher types a query, Google’s crawlers rank the indexed information based on the CORE algorithm. They will then show the 1s and 0s ranking on the search results.

Google’s core algorithm is ever-changing. It is also something that does not have a fixed guideline. But a social media agency Hong Kong lays out that the main factor influencing search ranking today are keywords relevancy, location, and mobile optimization. As such, marketers should focus on creating content using relevant keywords for common search terms in their niche. They should at the same time update their business location to increase the chance of ranking on top of searches. Technically, their social media pages and website should also be optimized for mobile users.

HOW TO IMPROVE SEO PERFORMANCE

Are you looking to rank on top of search results and drive traffic to your website? Here are some tips on how to improve SEO Performance.

  • Find the right keywords and topics for your content. The most important step to improve your SEO performance is to search for the right keywords and topics related to your industry. Prioritize the user’s search intent. These may either be commercial, informational, or transactional. Use a piece of product information and reviews keywords for commercial search intent as searchers are looking for a solution to their pain points. Use industry keywords for informational content as searchers might be looking for broader information. Use specific buying or shop keywords for transactional content as the searcher has a solid intention to make a purchase. The key is to focus on keywords and topics suitable for your web pages’ authority and size. Alternatively, you can use free keyword research tools to make the job easier. Google Keyword Planner, Keyword Generator, and Keyword Surfer are some examples.
  • Avoid keyword stuffing. This year, the ideal length of a standard SEO blog post is 2,100 to 2,400 words. There is no standard percentage on how many keywords are too many for certain content. But the rule of thumb is to use it 5 times within a standard blog post. As such, if you will be using keywords within a webpage with limited text or words, using it once or twice is enough to improve SEO performance. Avoid keyword stuffing as Google’s artificial intelligence may tag your web page into spam. Or it may appear that you are tricking the search engine for your page to crawl. The key is to use context clues, synonyms, and variations to your keyword in order to cover them within the whole content. If you want to make it easier to track your keyword counts, you can use free online keyword density checker tools. 
  • Include visuals on your content to increase engagement. Visual content provides a ton of value over web pages. As they increase engagement, they can boost the time a searcher stays on a page, which is, an SEO critical ranking factor. They also make content easy to consume, which increases the likelihood of a page being shared. A video marketing agency Hong Kong notes that placing a video in the middle of content can greatly improve SEO performance. If visitors go to your website and leave after 10 seconds, Google will tag it as bad or irrelevant. Adding a video makes the viewers click the link and stay longer. They typically end up watching the whole short video. Thus, it can decrease your bounce rate as it lengthens the time a visitor stayed on the page. 
  • Interlink your content with other pages on your website. Internal linking allows search bots to crawl your content. Interlinking your website content gives Google an idea of how you organize and structure your website. Related content makes Google rank you higher among search results. Another advantage of interlinking your website content is that you can rank pages according to their importance. As such, Google searches will display the most important content you want people to discover. Backlinking, on the other hand, gives authority to a web page. By linking your content to credible sources, Google will rank a page higher by providing accurate and reliable information.
  • Use CTAs to drive action. Another way to improve SEO performance is to use the right CTAs to drive action. Call to Action should be clear, well-designed, and well-position within the content. They should relate to the user’s search intent whether they want information or are ready to make a purchase. Use CTAs like “click to know more”, “download now”, etc. for informational searches. Use CTAs like “buy now”, “shop here”, etc. for searches with a solid intent to buy.

THE BOTTOM LINE

Following these 5 tips can greatly boost your SEO performance. But since Google’s CORE algorithm is ever-changing, the main key is to constantly update your content.


Reference:https://www.socialmediatoday.com/news/how-to-optimize-your-website-content-to-improve-google-rankings-conversio/603870/