Tag Archives: SEO

The Benefits of a Good Website Design

The Benefits of a Good Website Design.

As of January 2021, there are 4.66 billion active users of the Internet around the world. That is more than half of the world’s population. Three of the most popular activities that people do on the Internet are emailing, looking for products and services, and navigating online maps for driving directions. As people do online searches before buying a brand or product, it is thus important to have a business website.

According to a digital marketing speaker Hong Kong, a good website design increases the value of a brand or business. It can help generate leads and increase the revenues and sales of a brand or business. Below, let us have a basic discussion about what makes a great website and the benefits of a good website design. 

WHAT MAKES A GOOD WEBSITE DESIGN?

A social media agency Hong Kong defines a good website design as literally user-friendly. It should make the user think less. This is by ensuring that they can go from one page to another in a clear, easy, and efficient manner. Today, there are much more elements needed to make a great website. But it will be easier than you think if you stick to the following principles.

  • A great website must have a CLEAR AUDIENCE. The first step to creating a great website is defining your target persona. You should know their interests, needs, and preferences. Use all this information to design a website that they would like.
  • A great website must have a CLEAR PURPOSE. Make sure that you understand your goals in creating a website.
  • A great website must have STRAIGHTFORWARD NAVIGATION. It should be easy to fulfill the purpose of your website and for users to navigate around.
  • A great website should be DISTINCTIVE and UNIQUE. It should use content that is valuable to your audiences, consistent elements for branding, high-quality imagery, and legible fonts that match the brand’s general style. 
  • A great website should have FAST PAGE SPEEDS. If your pages load slowly, visitors may likely abandon your website. 
  • A great website should have a MOBILE-FIRST MINDSET. A large part of users on the Internet accessed eCommerce pages, search engines, and social media via mobile devices. Make sure that your website content flows easily on small screens.

Brands and businesses should always remember that a website is the number one digital marketing asset. So, it is vital to keep it great to win against the market competition. 

THE BENEFITS OF A GOOD WEBSITE DESIGN

  • Aid In Search Engine Optimization (SEO) Strategy. Most people search on the Internet for ideas, products, and services. Most brands and businesses want to be on top of search engine results. Google is the largest search engine in the world today. A good website adopts SEO practices that can help your content rank among Google searches. A video marketing agency Hong Kong highlights the importance of ranking on Google. Putting relevant keywords on the content title, description, and tags can improve traffic on your website. The traffic allows brands and businesses to convert them into customers and loyal followers.
  • Build Trust with Your Audience. Brands and businesses need to update their website content and information. People do not trust outdated websites. A good website design shows people that a brand or business is actively transacting online. It builds trust among audiences knowing that a website is well-maintained and secured. On the contrary, people often viewed outdated websites as seedy and shady. They do not trust sites with inaccurate and poor information.
  • Creates Consistency. A good website design is important because it creates consistency and helps the brand or business from being remembered. Uniform fonts, layouts, and styles across every page make it easier for people to recognize a brand or business. If you have different fonts, layouts, and styles on every page, it will make a website look unprofessional. It will make people bounce from your page to other pages that look more professional.
  • Sets First Impressions. A popular mantra is, “You only get one chance to make a first impression.” Even in the online world, the first impression matters very much. A good website design appears confident and organized. It promotes credibility and trust among new visitors. When it comes to sales, a positive first impression determines whether a customer will buy from you or your competitor. As such, brands and businesses should focus on creating a positive experience on a website’s landing page. 
  • Tool for Customer Service and Support. People can judge brands and businesses based on how you will treat them on your own website. A good website design can be a tool for customer service and support. If you have a tab where users can readily get help on their queries, they will view your website as one they can depend on. If you don’t put any effort into creating a good website design, it creates an impression that you will also exert effort in helping them.  
  • Your Competitors Do It. The last benefit of a good website design is making you stay ahead of the competition. Almost all brands and businesses have a website of their own. Making yours better keeps you ahead of them and the top choice among potential customers.

Reference: https://blog.red-website-design.co.uk/2021/09/03/why-web-design-important/

How to Improve SEO Performance

SEO Performance

The baseline of digital marketing is content writing, while the baseline of content writing is SEO. Many are puzzled about what SEO really is. Most digital marketers struggle with how to improve SEO performance. In this article, let us discuss SEO and tips on how to improve it!

WHAT IS SEO?

SEO is the abbreviation for search engine optimization. A digital marketing speaker Hong Kong defines SEO as a strategy of increasing the quality and quantity of traffic to a website through organic search results. When we mean organic search results, these are unpaid marketing content. These types of content rank on search pages because of their relevance to the search term.

Google is a website where people can search for information by typing on the query box or speaking through a voice command. Recently, Google has also been testing visual searches. Being the largest search engine in the world, Google gathers all the content they can find on the Internet and indexes them. When a searcher types a query, Google’s crawlers rank the indexed information based on the CORE algorithm. They will then show the 1s and 0s ranking on the search results.

Google’s core algorithm is ever-changing. It is also something that does not have a fixed guideline. But a social media agency Hong Kong lays out that the main factor influencing search ranking today are keywords relevancy, location, and mobile optimization. As such, marketers should focus on creating content using relevant keywords for common search terms in their niche. They should at the same time update their business location to increase the chance of ranking on top of searches. Technically, their social media pages and website should also be optimized for mobile users.

HOW TO IMPROVE SEO PERFORMANCE

Are you looking to rank on top of search results and drive traffic to your website? Here are some tips on how to improve SEO Performance.

  • Find the right keywords and topics for your content. The most important step to improve your SEO performance is to search for the right keywords and topics related to your industry. Prioritize the user’s search intent. These may either be commercial, informational, or transactional. Use a piece of product information and reviews keywords for commercial search intent as searchers are looking for a solution to their pain points. Use industry keywords for informational content as searchers might be looking for broader information. Use specific buying or shop keywords for transactional content as the searcher has a solid intention to make a purchase. The key is to focus on keywords and topics suitable for your web pages’ authority and size. Alternatively, you can use free keyword research tools to make the job easier. Google Keyword Planner, Keyword Generator, and Keyword Surfer are some examples.
  • Avoid keyword stuffing. This year, the ideal length of a standard SEO blog post is 2,100 to 2,400 words. There is no standard percentage on how many keywords are too many for certain content. But the rule of thumb is to use it 5 times within a standard blog post. As such, if you will be using keywords within a webpage with limited text or words, using it once or twice is enough to improve SEO performance. Avoid keyword stuffing as Google’s artificial intelligence may tag your web page into spam. Or it may appear that you are tricking the search engine for your page to crawl. The key is to use context clues, synonyms, and variations to your keyword in order to cover them within the whole content. If you want to make it easier to track your keyword counts, you can use free online keyword density checker tools. 
  • Include visuals on your content to increase engagement. Visual content provides a ton of value over web pages. As they increase engagement, they can boost the time a searcher stays on a page, which is, an SEO critical ranking factor. They also make content easy to consume, which increases the likelihood of a page being shared. A video marketing agency Hong Kong notes that placing a video in the middle of content can greatly improve SEO performance. If visitors go to your website and leave after 10 seconds, Google will tag it as bad or irrelevant. Adding a video makes the viewers click the link and stay longer. They typically end up watching the whole short video. Thus, it can decrease your bounce rate as it lengthens the time a visitor stayed on the page. 
  • Interlink your content with other pages on your website. Internal linking allows search bots to crawl your content. Interlinking your website content gives Google an idea of how you organize and structure your website. Related content makes Google rank you higher among search results. Another advantage of interlinking your website content is that you can rank pages according to their importance. As such, Google searches will display the most important content you want people to discover. Backlinking, on the other hand, gives authority to a web page. By linking your content to credible sources, Google will rank a page higher by providing accurate and reliable information.
  • Use CTAs to drive action. Another way to improve SEO performance is to use the right CTAs to drive action. Call to Action should be clear, well-designed, and well-position within the content. They should relate to the user’s search intent whether they want information or are ready to make a purchase. Use CTAs like “click to know more”, “download now”, etc. for informational searches. Use CTAs like “buy now”, “shop here”, etc. for searches with a solid intent to buy.

THE BOTTOM LINE

Following these 5 tips can greatly boost your SEO performance. But since Google’s CORE algorithm is ever-changing, the main key is to constantly update your content.


Reference:https://www.socialmediatoday.com/news/how-to-optimize-your-website-content-to-improve-google-rankings-conversio/603870/

The Scope of Digital Marketing This 2021

The Scope of Digital Marketing This 2021

Digital marketing or online marketing is any strategy to promote a brand, product, or service on electronic devices. This can be a computer, laptop, smartphone, tablet, and any other devices that can be connected to the Internet. In essence, digital marketing is a way to connect and influence your target customers through Internet advertising. It covers blogging, eCommerce, email marketing, pay-per-click, and social media advertising. Among the common assets of digital marketing are:

  • A business website
  • Branded assets like a brand’s acronym, icon, logo, slogan, etc.
  • Branded images like company photos, infographics, product shots, etc.
  • Branded videos like product demos, video ads, etc.
  • Online products or tools like AR try-on, interactive content, SaaS, calculators, etc.
  • Social media pages
  • Written content like blogs, eBooks, product descriptions, testimonials, etc.

According to a digital marketing speaker Hong Kong, digital marketing is more cost-effective and reaches a larger audience than traditional marketing. Through it, brands can track campaigns daily and control their ad spending based on ROIs. They can also target global prospects who have higher buying intent which can result in more sales. It also levels the playing field among big corporations and small businesses. Social media agency Hong Kong notes that social media platforms balance advertising and marketing among all users. 

As of April 2021, there are around 4.7 billion global Internet users. That is almost 60% of 7.863 billion people in the world. This means that digital marketing is very important among brands because of the growing Internet usage from time to time. The scope of digital marketing can be defined through the numerous channels and strategies that connect brands and customers. Such a scope differs as trends change. Below is the scope of digital marketing this 2021

Affiliate Marketing

Affiliate marketing is some kind of promotional partnership between a brand and a website. This can be done by hosting video ads through YouTube’s partner program and posting affiliate links on social media pages. Every time a consumer clicks on the affiliate link and buys a product or service on the link, the affiliate website will earn a certain commission. The affiliate can be an individual or a company. Today, affiliate marketing commonly involves social media influencers.  

Content Marketing

Content builds relationships out of trust, and trust can drive revenue among brands. This is the principle of content marketing. It is the process of creating and distributing valuable content to highlight the benefits of a brand. The process includes writing blog articles, eBooks, infographics, and whitepapers. Yet content marketing also involves podcasting, posting on social media pages, webinars, and updating website content. A video marketing agency Hong Kong highlights the importance of videos in content marketing. In 2021, video is still the king. Most consumers today prefer watching videos over reading long posts. Digital marketers noted that video marketing is 68% more effective than Google ads and 74% more effective than static images. Today, most social media channels support the hosting and sharing of branded video content. One trend to watch out for this 2021 is the search engine optimization of images and videos. 

Email Marketing

Most companies use email marketing to connect to their audience by promoting content, discounts, or events. It comes next to social media and content marketing as a digital marketing strategy. Around 87% of B2B marketers use email to distribute ads and campaigns. 

Inbound Marketing

Inbound marketing is one of the most cost-effective scopes of digital marketing. It is 61% less expensive than PPC, paid social media ads, and traditional advertising. Among the tactics used by brands on inbound marketing are automated messaging, email spam, pop-up ads, true view video ads, etc.

Pay Per Click

Most digital marketers pay search engines like Google to drive traffic to their websites. The best example of PPC is using Google Ads which show on the top slots of Google’s search result. Every time a searcher clicks the ad, Google will charge the brand per number of clicks. Social media channels like Facebook, LinkedIn, and Twitter also allow PPC. Facebook paid ads are featured on top of the newsfeed of matching business users. Twitter displays profile badges and tweets among a dedicated audience segment. On the other hand, LinkedIn allows sponsored direct messages based on the member’s background or industry.

SEO.

Search engine optimization (SEO) is the process of increasing website traffic through content and website improvement. There are 3 approaches to SEO.

  • Off-page SEO is done through backlinking using relevant links within the website. This is to allow a connective flow among the pages of the website. Off-page SEO also uses links from another website to increase the audience reach of page content.
  • On-page SEO is done by using relevant keywords on the site’s content to rank higher among search results. The key is to target the most common words that users type on the search box and answer those queries in the most informational manner.
  • Technical SEO focuses on the website’s element. These include the number of clicks to access a page, data structure, image compression, speed of loading, etc. Its main goal is to provide a better website experience among guests and visitors.

Social Media Marketing

Brands and people are going social. This means that they are commonly on social media platforms connecting with family and friends, searching for products and services, and watching out for news and trends. This scope of digital marketing aims to drive brand awareness and generate leads for a business. This 2021, the top social media platforms for marketing are:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Instagram

The scope of digital marketing is getting bigger and larger as people find new ways on how to access and enjoy the Internet. As such, digital marketers should always be flexible and on the lookout for the latest news and trends.

The Roles of a Digital Marketing Agency

The Roles of a Digital Marketing Agency

The world population is now at 7.9 billion. Around 3.78 billion people use social media online. That is more than half of the total number of people globally. There are also around 4.66 billion active Internet users as of January 2021. These statistics just proved the importance of digital marketing. Today, with the many tasks that businesses need to cover online, hiring a digital marketing agency Hong Kong is much more convenient and practical. Below, let’s discuss the basics of digital marketing and the roles of a digital marketing agency.

What is Digital Marketing?

Digital marketing refers to any online assets or strategies that promote a brand, product, or service. 

Among the most common online assets are:

  • Branded assets like acronyms, icons, logos, slogans, USP, etc.  
  • Business website
  • Images like photos, infographics, and product shots
  • Online products or tools 
  • Social media pages
  • Video content 
  • Written content like blogs, eBooks, product descriptions, ratings, reviews, testimonials, UGCs, etc.

Among some of the most common strategies adopted by businesses are:

  • Affiliate marketing
  • Content marketing
  • Conversion rate optimization (CRO)
  • Email marketing
  • Paid social media advertising
  • Pay-per-click (PPC) advertising
  • Search engine optimization (SEO)
  • Social media marketing

The term was first coined in the 1990s when the Internet was introduced for public use. It paved the way for computers and customer relationship management (CRM) applications that revolutionized marketing in the digital age. The introduction of the iPhone in the year 2000 changed the way people search and shop. They began looking for products online needing assistance from online support and after-sales services. From then on, digital marketing has been an important part of a successful business strategy.

The Roles of a Digital Marketing Agency

According to a digital marketing speaker Hong Kong, the best digital marketing agency is equipped with the skill sets and strategies to accomplish business goals most efficiently. Most businesses hire a digital marketing agency because they are cost-effective and guarantee a higher return of investment (ROI). Studies showed that the cost per lead of a digital marketing agency is 61% lower than traditional marketing. This is because the company saves a significant cost from a skilled team of digital marketers over hiring and training of in-house talents. Besides, the scope of digital marketing is much larger. A digital marketing agency can accommodate everything by using the latest technology and tools. Below are the roles covered by a digital marketing agency today.

Analytics

The success of online marketing depends on how businesses use data and insights of ads and campaigns. These can be based on competitor research, current market trends, and previous ads and campaign insights. A digital marketing agency collects and analyzes these reports to guide businesses with their future marketing decisions. Artificial intelligence (AI) helps digital marketers to better access and evaluate data to create personalized content for their target audience.

AR and VR Specialists

Most people today are amazed by augmented reality and virtual reality. Such types of campaigns have proven to yield more conversion as they satisfy the customers’ demand. A digital marketing agency plays the role of an AR and VR specialist. They can well craft AR and VR campaigns to better connect a product with its target audience. They can set up an AR try-on for cosmetics, clothes, shoes, etc. Or they can adopt customized VR backgrounds to highlight a product or service.

Omni-channel Marketing

Omni-channel marketing means a sales approach using different channels like email, print ads, TV ads, and other media. The role of a digital marketing agency is to hand off such an approach smoothly. Emails should highlight social media content. Print ads promote brands and products but must sync with social media posting. TV ads should go hand-in-hand with video marketing. The key to multi-channel advertising is to let the buyers realize the benefits of a product and convince them to buy.

Search Engine Optimization (SEO)

A very important role of a digital marketing agency is being an SEO expert. From content marketing to email marketing, from landing pages to website optimization, from PPC to CRO, they have all the skills and tools to provide efficient results. A digital marketing agency has very technical know-how on SEO.

Social Media Management

A social media agency is under the umbrella of a digital marketing agency. It handles the creation, posting, management, and planning of social media content. Digital marketing agencies can also connect to key opinion leaders (KOL) or social media influencers. Such personalities have proven to boost brand awareness and drive sales. 

Video Marketing

A digital marketing agency also plays the role of a video marketing agency Hong Kong. Video remains a top strategy in getting the consumers’ attention. A digital marketing agency’s role is to create engaging and high-quality videos. They will connect these videos with relevant keywords and meta descriptions to boost online discovery. It will make it easier for consumers to find the brand or product online. 

Reference: https://www.simplilearn.com/the-scope-of-digital-marketing-article