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The Scope of Digital Marketing This 2021

The Scope of Digital Marketing This 2021

Digital marketing or online marketing is any strategy to promote a brand, product, or service on electronic devices. This can be a computer, laptop, smartphone, tablet, and any other devices that can be connected to the Internet. In essence, digital marketing is a way to connect and influence your target customers through Internet advertising. It covers blogging, eCommerce, email marketing, pay-per-click, and social media advertising. Among the common assets of digital marketing are:

  • A business website
  • Branded assets like a brand’s acronym, icon, logo, slogan, etc.
  • Branded images like company photos, infographics, product shots, etc.
  • Branded videos like product demos, video ads, etc.
  • Online products or tools like AR try-on, interactive content, SaaS, calculators, etc.
  • Social media pages
  • Written content like blogs, eBooks, product descriptions, testimonials, etc.

According to a digital marketing speaker Hong Kong, digital marketing is more cost-effective and reaches a larger audience than traditional marketing. Through it, brands can track campaigns daily and control their ad spending based on ROIs. They can also target global prospects who have higher buying intent which can result in more sales. It also levels the playing field among big corporations and small businesses. Social media agency Hong Kong notes that social media platforms balance advertising and marketing among all users. 

As of April 2021, there are around 4.7 billion global Internet users. That is almost 60% of 7.863 billion people in the world. This means that digital marketing is very important among brands because of the growing Internet usage from time to time. The scope of digital marketing can be defined through the numerous channels and strategies that connect brands and customers. Such a scope differs as trends change. Below is the scope of digital marketing this 2021

Affiliate Marketing

Affiliate marketing is some kind of promotional partnership between a brand and a website. This can be done by hosting video ads through YouTube’s partner program and posting affiliate links on social media pages. Every time a consumer clicks on the affiliate link and buys a product or service on the link, the affiliate website will earn a certain commission. The affiliate can be an individual or a company. Today, affiliate marketing commonly involves social media influencers.  

Content Marketing

Content builds relationships out of trust, and trust can drive revenue among brands. This is the principle of content marketing. It is the process of creating and distributing valuable content to highlight the benefits of a brand. The process includes writing blog articles, eBooks, infographics, and whitepapers. Yet content marketing also involves podcasting, posting on social media pages, webinars, and updating website content. A video marketing agency Hong Kong highlights the importance of videos in content marketing. In 2021, video is still the king. Most consumers today prefer watching videos over reading long posts. Digital marketers noted that video marketing is 68% more effective than Google ads and 74% more effective than static images. Today, most social media channels support the hosting and sharing of branded video content. One trend to watch out for this 2021 is the search engine optimization of images and videos. 

Email Marketing

Most companies use email marketing to connect to their audience by promoting content, discounts, or events. It comes next to social media and content marketing as a digital marketing strategy. Around 87% of B2B marketers use email to distribute ads and campaigns. 

Inbound Marketing

Inbound marketing is one of the most cost-effective scopes of digital marketing. It is 61% less expensive than PPC, paid social media ads, and traditional advertising. Among the tactics used by brands on inbound marketing are automated messaging, email spam, pop-up ads, true view video ads, etc.

Pay Per Click

Most digital marketers pay search engines like Google to drive traffic to their websites. The best example of PPC is using Google Ads which show on the top slots of Google’s search result. Every time a searcher clicks the ad, Google will charge the brand per number of clicks. Social media channels like Facebook, LinkedIn, and Twitter also allow PPC. Facebook paid ads are featured on top of the newsfeed of matching business users. Twitter displays profile badges and tweets among a dedicated audience segment. On the other hand, LinkedIn allows sponsored direct messages based on the member’s background or industry.

SEO.

Search engine optimization (SEO) is the process of increasing website traffic through content and website improvement. There are 3 approaches to SEO.

  • Off-page SEO is done through backlinking using relevant links within the website. This is to allow a connective flow among the pages of the website. Off-page SEO also uses links from another website to increase the audience reach of page content.
  • On-page SEO is done by using relevant keywords on the site’s content to rank higher among search results. The key is to target the most common words that users type on the search box and answer those queries in the most informational manner.
  • Technical SEO focuses on the website’s element. These include the number of clicks to access a page, data structure, image compression, speed of loading, etc. Its main goal is to provide a better website experience among guests and visitors.

Social Media Marketing

Brands and people are going social. This means that they are commonly on social media platforms connecting with family and friends, searching for products and services, and watching out for news and trends. This scope of digital marketing aims to drive brand awareness and generate leads for a business. This 2021, the top social media platforms for marketing are:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Pinterest
  • Instagram

The scope of digital marketing is getting bigger and larger as people find new ways on how to access and enjoy the Internet. As such, digital marketers should always be flexible and on the lookout for the latest news and trends.

The Roles of a Digital Marketing Agency

The Roles of a Digital Marketing Agency

The world population is now at 7.9 billion. Around 3.78 billion people use social media online. That is more than half of the total number of people globally. There are also around 4.66 billion active Internet users as of January 2021. These statistics just proved the importance of digital marketing. Today, with the many tasks that businesses need to cover online, hiring a digital marketing agency Hong Kong is much more convenient and practical. Below, let’s discuss the basics of digital marketing and the roles of a digital marketing agency.

What is Digital Marketing?

Digital marketing refers to any online assets or strategies that promote a brand, product, or service. 

Among the most common online assets are:

  • Branded assets like acronyms, icons, logos, slogans, USP, etc.  
  • Business website
  • Images like photos, infographics, and product shots
  • Online products or tools 
  • Social media pages
  • Video content 
  • Written content like blogs, eBooks, product descriptions, ratings, reviews, testimonials, UGCs, etc.

Among some of the most common strategies adopted by businesses are:

  • Affiliate marketing
  • Content marketing
  • Conversion rate optimization (CRO)
  • Email marketing
  • Paid social media advertising
  • Pay-per-click (PPC) advertising
  • Search engine optimization (SEO)
  • Social media marketing

The term was first coined in the 1990s when the Internet was introduced for public use. It paved the way for computers and customer relationship management (CRM) applications that revolutionized marketing in the digital age. The introduction of the iPhone in the year 2000 changed the way people search and shop. They began looking for products online needing assistance from online support and after-sales services. From then on, digital marketing has been an important part of a successful business strategy.

The Roles of a Digital Marketing Agency

According to a digital marketing speaker Hong Kong, the best digital marketing agency is equipped with the skill sets and strategies to accomplish business goals most efficiently. Most businesses hire a digital marketing agency because they are cost-effective and guarantee a higher return of investment (ROI). Studies showed that the cost per lead of a digital marketing agency is 61% lower than traditional marketing. This is because the company saves a significant cost from a skilled team of digital marketers over hiring and training of in-house talents. Besides, the scope of digital marketing is much larger. A digital marketing agency can accommodate everything by using the latest technology and tools. Below are the roles covered by a digital marketing agency today.

Analytics

The success of online marketing depends on how businesses use data and insights of ads and campaigns. These can be based on competitor research, current market trends, and previous ads and campaign insights. A digital marketing agency collects and analyzes these reports to guide businesses with their future marketing decisions. Artificial intelligence (AI) helps digital marketers to better access and evaluate data to create personalized content for their target audience.

AR and VR Specialists

Most people today are amazed by augmented reality and virtual reality. Such types of campaigns have proven to yield more conversion as they satisfy the customers’ demand. A digital marketing agency plays the role of an AR and VR specialist. They can well craft AR and VR campaigns to better connect a product with its target audience. They can set up an AR try-on for cosmetics, clothes, shoes, etc. Or they can adopt customized VR backgrounds to highlight a product or service.

Omni-channel Marketing

Omni-channel marketing means a sales approach using different channels like email, print ads, TV ads, and other media. The role of a digital marketing agency is to hand off such an approach smoothly. Emails should highlight social media content. Print ads promote brands and products but must sync with social media posting. TV ads should go hand-in-hand with video marketing. The key to multi-channel advertising is to let the buyers realize the benefits of a product and convince them to buy.

Search Engine Optimization (SEO)

A very important role of a digital marketing agency is being an SEO expert. From content marketing to email marketing, from landing pages to website optimization, from PPC to CRO, they have all the skills and tools to provide efficient results. A digital marketing agency has very technical know-how on SEO.

Social Media Management

A social media agency is under the umbrella of a digital marketing agency. It handles the creation, posting, management, and planning of social media content. Digital marketing agencies can also connect to key opinion leaders (KOL) or social media influencers. Such personalities have proven to boost brand awareness and drive sales. 

Video Marketing

A digital marketing agency also plays the role of a video marketing agency Hong Kong. Video remains a top strategy in getting the consumers’ attention. A digital marketing agency’s role is to create engaging and high-quality videos. They will connect these videos with relevant keywords and meta descriptions to boost online discovery. It will make it easier for consumers to find the brand or product online. 

Reference: https://www.simplilearn.com/the-scope-of-digital-marketing-article