Monthly Archives: November 2021

Grow Your Brand with Social Proof

Social Proof

Modern consumers today rely on a social proof when they are uncertain of their buying decisions. A customer testimonial, 5-star review, or industry badge can influence their buying decisions. That is why it is essential to growing your brands with social proof. But what are they, and how will you get them? We’ve got you covered!


A digital marketing speaker Hong Kong defines social proof as is an idea of normative social influences. It is a theory stating that to be accepted by society, people typically conform to what others believe or do. For example, brands commonly display testimonials from famous personalities or industry experts on their website’s landing pages. Website visitors who trusted these people will most likely push through to make a purchase. 

For a social media agency Hong Kong, social proof is essentially borrowing the influence of a 3rd party to sway potential customers to buy products and services. It is, therefore, a part of influencer marketing. One example of this social proof is Ryan’s World, a YouTube review channel for children’s stuff and toys. It is consistently YouTube’s top earner for 5 years in a row. 

Social proof is what influences people when they need guidance, especially in their buying decisions. They commonly believe a brand, product, or service is right for them if credible personalities or many other customers endorsed them. Thus, it can be a powerful marketing tool. 

Today, brands and businesses implement social proof strategies in several ways. These include:

  • Awards and Citations
  • Case Studies with Customers
  • Celebrity and Expert Endorsements
  • Customer or Follower Counts
  • Milestones in Business Development
  • Real-Time Sales Notifications
  • Review Sections on Websites
  • Reviews on Third-Party Platforms
  • Social Media Shares
  • Trust Badges

These are some ideas to use social proof in advertising and marketing. 


Around 93.4% of modern consumers rely on customer ratings and reviews before buying a product or service. In fact, 93.7% trust a brand more if they see positive reviews. Alternatively, customer ratings are double-edged swords. Negative reviews put down the trust in a brand among 88.8% of online shoppers.

Social proof allows brands and businesses to attract more customers by showcasing authority. They are very effective for online bookings. More than 92% of online shoppers check for reviews before booking services and travel packages. 

Customers all over the world value recommendations from colleagues, family members, and friends. A video marketing agency Hong Kong highlights the importance of user-generated testimonials to influence a large number of viewers. Videos with a personal suggestion make a brand more visible online besides promoting its products and services. With honest feedback, they make the buying decision more comfortable and effective. 


Below are some compelling ways to grow your brand with social proof.

  • Case Studies. Case studies are in-depth research about how a brand, product, or service impacts a customer or group of customers. They are data-driven and formal in nature. Being a real-life example of businesses solving customer problems, they result boost the authority of a brand in an industry or niche. Case studies can be used on blogs, how-tos, and story posts to make them more engaging. They are 70% more effective than other marketing strategies.
  • Customer Reviews. These are evaluations about a product or service from someone who has purchased and used it. It is the feedback of a customer on his/her experience with a brand, product, or service via a business or eCommerce website. Customer reviews prove the legitimacy of a business. They further prove the quality of service it gives to the customer. A customer review section on a business or eCommerce website can make users feel safe when making a purchase. They even increase sales by 18%
  • Testimonials. Happy customers can be the best advocates among brands and businesses. Testimonials are positive comments, ratings, and reviews about a brand, product, or service. They strengthen the credibility of the brand, product, or service. If people describe your brand or business as effective, reliable, smart, or trusted, support it with pieces of evidence. Browse your sites and check your happy customers who complemented your brand or business. Encourage them to do a testimonial about it. They can be a clip in your social media pages, commendation email, or statement on a review.
  • Trust Icons. These are signs that your brand or business is trustworthy. They are logos or symbols provided by 3rd parties as a sign of award, positive mention, or recognition. Displaying trust icons on your social media pages and websites is the best example of growing your brand with social proof. The more recognizable its source, the more valuable it is to your site. A simple badge from the Better Business Bureau (BBB) supports the legitimacy and trustworthiness of a business. They can increase site engagement by 10% and conversion by 72%. 


Video Creation Tips from Twitter

Video Creation Tips from Twitter.

Are videos popular on Twitter? The answer is a resounding YES! Video marketing takes off on Twitter as it gives a new world of opportunities among brands and businesses. 

A video marketing agency Hong Kong has noted that even though Twitter is a text-based platform, video has found its place on the microblogging site. Two billion people watch Twitter videos daily. They also get the Twitter nation to take action. Video tweets get 10x more engagement than tweets with videos. The time spent on watching video ads is 26% higher on Twitter than other social media networks.

It just shows that video marketing can be an effective digital strategy in the Twitter platform. Below, here are some video creation tips from Twitter itself!


A social media agency Hong Kong highlights 5 reasons why you should use videos on Twitter. 

  • Native videos work well on Twitter. A major number of consumers favored Twitter video ads because they perceive them as less jarring and most relevant. They break in the consumers’ attention more quickly than other premium social media sites. 
  • Twitter is a mobile content platform. Almost 90% of the world’s population used mobile devices. On Twitter, 93% of video views happened on mobile apps. The platform also allows brands and businesses to easily create and share videos. Thus, video creation on Twitter means a larger reach. 
  • Twitter Live videos are exploding. Since Twitter acquired Periscope, a live streaming app, it created new opportunities to level up live streaming on the platform. Today, Twitter live videos become an experience not only for professional content creators but even for small brands and businesses. The new Periscope video tools level up live broadcasts for everyone.
  • Twitter Videos spark meaningful conversations. A unique feature of Twitter is conversational ads. It includes a call-to-action (CTA) button to customize hashtags and encourage conversations. Twitter videos paired with conversational ads have greatly driven conversations. As such, these video ads earned media exposure for brands and businesses at no extra cost. 
  • Videos on Twitter get 10x more engagement. A digital marketing speaker Hong Kong reports that tweets with videos get 10x more engagement than tweets without videos. Videos are the most shared type of content within the microblogging platform.
  1. Tweets with videos are retweeted more than 6x than tweets with photos. 
  2. Tweets with videos are retweeted more than 3x than tweets with GIFs. 


Twitter has recently published video creation tips to help boost the video strategy of brands and businesses. The list is based on composition notes and engagement trends in the app. 

  • Bring the brand back. Bring back the brand by showing its message within the first three seconds of a Twitter video ad. A brand message conveyed in the first 3 seconds of a video ad increases overall metrics by 13%. While displaying the brand in a video content increase recall by 25%. It is, thus, critical to making a brand stand out quickly to grab the target audiences’ attention.
  • Clearly position your logo. A logo represents a brand or a business. Clearly positioning your logo on Twitter video ads increases brand recall by 30%. Twitter recommends logo placement on the upper-left corner of the frame. Using a dynamic logo can also add up to 14% unaided brand recall. 
  • Have a sound-off strategy. Since Twitter is a mobile content platform, most viewers watch Twitter video ads sound-off. It is because they browse while chatting with family & friends, commuting, or in the workroom. They typically consume Twitter videos on the go. To capture these on the go mobile viewers, use text captions and descriptions. They drive a 28% longer view time than Twitter videos without captions.
  • Keep it short and simple. Modern consumers have a short attention span. So, it is important to grab the audiences’ attention in the first few seconds of a Twitter video. Twitter videos should also be kept at or under 15 seconds in length. Like a content copy under 100 characters, shorter Twitter videos result in 5% higher metrics breakthrough. 
  • Open with a product. Today, brands and businesses should focus more on the content of a Twitter video ad. The opening of a video ad should start with a product to increase click intent by 34% and positive interest by 24%. Highlighting human interaction on the product can also increase overall response from the Twitter nation by 40%.


Video marketing is an effective strategy to promote brands, products, and services. It is an effective marketing approach not only on Twitter but for all social media platforms as well.