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Video Creation Tips from Twitter

Video Creation Tips from Twitter.

Are videos popular on Twitter? The answer is a resounding YES! Video marketing takes off on Twitter as it gives a new world of opportunities among brands and businesses. 

A video marketing agency Hong Kong has noted that even though Twitter is a text-based platform, video has found its place on the microblogging site. Two billion people watch Twitter videos daily. They also get the Twitter nation to take action. Video tweets get 10x more engagement than tweets with videos. The time spent on watching video ads is 26% higher on Twitter than other social media networks.

It just shows that video marketing can be an effective digital strategy in the Twitter platform. Below, here are some video creation tips from Twitter itself!

WHY SHOULD YOU USE VIDEOS ON TWITTER?

A social media agency Hong Kong highlights 5 reasons why you should use videos on Twitter. 

  • Native videos work well on Twitter. A major number of consumers favored Twitter video ads because they perceive them as less jarring and most relevant. They break in the consumers’ attention more quickly than other premium social media sites. 
  • Twitter is a mobile content platform. Almost 90% of the world’s population used mobile devices. On Twitter, 93% of video views happened on mobile apps. The platform also allows brands and businesses to easily create and share videos. Thus, video creation on Twitter means a larger reach. 
  • Twitter Live videos are exploding. Since Twitter acquired Periscope, a live streaming app, it created new opportunities to level up live streaming on the platform. Today, Twitter live videos become an experience not only for professional content creators but even for small brands and businesses. The new Periscope video tools level up live broadcasts for everyone.
  • Twitter Videos spark meaningful conversations. A unique feature of Twitter is conversational ads. It includes a call-to-action (CTA) button to customize hashtags and encourage conversations. Twitter videos paired with conversational ads have greatly driven conversations. As such, these video ads earned media exposure for brands and businesses at no extra cost. 
  • Videos on Twitter get 10x more engagement. A digital marketing speaker Hong Kong reports that tweets with videos get 10x more engagement than tweets without videos. Videos are the most shared type of content within the microblogging platform.
  1. Tweets with videos are retweeted more than 6x than tweets with photos. 
  2. Tweets with videos are retweeted more than 3x than tweets with GIFs. 

VIDEO CREATION TIPS FROM TWITTER

Twitter has recently published video creation tips to help boost the video strategy of brands and businesses. The list is based on composition notes and engagement trends in the app. 

  • Bring the brand back. Bring back the brand by showing its message within the first three seconds of a Twitter video ad. A brand message conveyed in the first 3 seconds of a video ad increases overall metrics by 13%. While displaying the brand in a video content increase recall by 25%. It is, thus, critical to making a brand stand out quickly to grab the target audiences’ attention.
  • Clearly position your logo. A logo represents a brand or a business. Clearly positioning your logo on Twitter video ads increases brand recall by 30%. Twitter recommends logo placement on the upper-left corner of the frame. Using a dynamic logo can also add up to 14% unaided brand recall. 
  • Have a sound-off strategy. Since Twitter is a mobile content platform, most viewers watch Twitter video ads sound-off. It is because they browse while chatting with family & friends, commuting, or in the workroom. They typically consume Twitter videos on the go. To capture these on the go mobile viewers, use text captions and descriptions. They drive a 28% longer view time than Twitter videos without captions.
  • Keep it short and simple. Modern consumers have a short attention span. So, it is important to grab the audiences’ attention in the first few seconds of a Twitter video. Twitter videos should also be kept at or under 15 seconds in length. Like a content copy under 100 characters, shorter Twitter videos result in 5% higher metrics breakthrough. 
  • Open with a product. Today, brands and businesses should focus more on the content of a Twitter video ad. The opening of a video ad should start with a product to increase click intent by 34% and positive interest by 24%. Highlighting human interaction on the product can also increase overall response from the Twitter nation by 40%.

THE BOTTOM LINE

Video marketing is an effective strategy to promote brands, products, and services. It is an effective marketing approach not only on Twitter but for all social media platforms as well. 

Reference: https://twitter.com/TwitterBusiness/status/1453040904609095684

8 New Twitter Marketing Strategies for 2021

Twitter Marketing Strategies

Twitter is the most popular microblogging social media website in the world. Tweets involve brief messages or short pieces of content about personal events. According to a social media agency Hong Kong, such tweet feeds encourage communication and engagement with other people. They make Twitter a go-to place for news and trends.

Lately, a digital marketing speaker Hong Kong notes that Twitter is boosting its eCommerce tools. As the platform’s main focus is Twitter for business, it has continuously introduced new features and tools for marketing. Below are 8 new Twitter marketing strategies using new Twitter tools for 2021.

15-Second Video Views

Last June, Twitter a new buying model for video ads. It is called the 15-second video views. According to a video marketing agency Hong Kong, such a video ad campaign objective only charge marketer when a viewer clicks the video link and watch it for 15 seconds. 15-second video views encourage brands and businesses for more meaningful shoots to promote products and services. It is one of 8 new Twitter marketing strategies as 58% of modern consumers typically watch business videos that are less than 60 seconds. It also aligns with the new Facebook and Google updates. Facebook now strongly encourages brands and businesses to keep videos short and sweet – most likely under 15 seconds. Google, on the other hand, allows 15-second videos and under as non-skippable video ads.

Carousel Ad Formats

Last November 2020, Twitter launched “Carousel Ads.” They allow brands and businesses to upload 2 to 6 photos and videos in an ad. During the testing stage, Twitter saw carousel ad formats to have increase click-through rate by 15%. An edge-to-edge carousel ad format can be a great Twitter marketing strategy for showing multiple product displays and longer images. They also make it easier to create multiple designs in a single Twitter ad. 

Nudges

During the COVID-19 pandemic, Twitter started testing nudges, which they officially launched last February. They are retweet prompts encouraging the Twitter nation to read the content before sharing it. They are part of Twitter’s effort to avoid sharing inaccurate and misleading information. So, what does this update has to do with Twitter marketing? Nudges can boost credibility and engagement among brands and businesses. They are a great way to establish the credibility of brands and businesses. By encouraging truthful information within the platform, people will have more trust and confidence to connect with tweets. 

Super Follow 

Twitter started introducing paid subscriptions last February of this year. Last September, the platform officially launched the “Super Follow” option. The option allows any active Twitter professional profile with 10K followers and up to offer exclusive Twitter content and premium privileges in exchange for a monthly subscription fee. Followers can enjoy these perks through tiered payments of $2.99, $4.99, or $9.99 monthly. Built under the 4Fs of Creator needs (Fame, Feeling of Love, Fun, Funds), such a new Twitter marketing strategy can bring in more cash to brands and businesses.

Twitter Blue

Twitter Blue is the first paid subscription service of Twitter. Last June, the platform officially launched Twitter Blue in Australia and Canada. With a monthly subscription fee of either AUD 4.49 and CAD 3.49, Twitter users can access the following features, perks, and tools.

  1. A selection of custom app icons that one can use on a device.
  2. Bookmark Folders to categorize saved tweets into topics.
  3. Color theme exclusive for the subscriber’s UX display.
  4. Dedicated access to a Twitter Blue Support team.
  5. Reader Mode to turn tweet threads into an easy-to-read single stream.
  6. Undo tweets to delete tweets within 30-second after posting.

Twitter Blue can be a great Twitter marketing strategy to promote exclusive content among your loyal followers.

Twitter Spaces

Twitter Spaces are live audio rooms that are similar to Clubhouse. It allows Twitter users to host audio conversations within the platform. Launched last May, Spaces can be a great Twitter marketing strategy. Brands and businesses can use them to create hype about their upcoming offerings, initiate live events, or simply update their audiences with what is happening lately. Twitter Spaces are initially available to Android and iOS. Another thing to note, Twitter Spaces do not have any time limit yet.

Verification of Twitter Profiles

Last May, Twitter relaunched the verification of public profiles. But it was stopped right after a week. The halt was due to an unprecedented influx of profiles applying for account verification. Besides, Twitter is also implementing less restrictive criteria. Recently, Twitter introduced NFT profile verification. By connecting a digital wallet to a Twitter account, brands and businesses can display unique NFT avatars. They somewhat add a sense of credibility to an account, which has proven to boost the rate of engagement by 30%

Voice Tweets

Last January, Twitter enabled “voice tweets.” They allow users to upload playable audio files up to 2 minutes and 30 seconds long. Members of the Twitter nation can now listen to these types of tweets directly on the platform. Voice tweets can be a perfect Twitter marketing strategy among the hearing impaired. Better yet, it aligns with the rising audio trends. Voice tweets appeal to more than 42% of modern consumers. 57% o people agreed that they are a more engaging form of content.  

Reference: https://localiq.com/blog/twitter-updates-2021/

A Half-Year Review of the Top Social Media Platforms

Social Media

There are 4.48 billion social media users around the world today. It means that 2/3 of the global population have at least one social media account. As such, brands and businesses focus on social media marketing. It is an essential key to success in promoting their products and services online. For many, social media is a way to connect to the world. According to a social media agency Hong Kong, it is also a place to find ideas and inspiration. That is why the marketing strategies in these online platforms are very different. First, you need to educate your target audience to give them ideas. Second, you also need to be creative in engaging and inspiring them.

There are so many social media platforms available online. The challenge for brands and businesses is choosing the right one. To help them make better decisions, here’s a half-year review of the top social media platforms.

CLUBHOUSE

The Clubhouse app is a social audio app launched last March 2020. A digital marketing speaker Hong Kong highlighted that it revolutionized the audio marketing industry. Other social media platforms tried to clone the app. The Clubhouse app was initially invite-only in iOS but has recorded 13 million downloads in less than a year. Today, it has enabled Android download and has opened its membership to the public. The audio chat app now has 20 million downloads. With 10 million monthly active users, Clubhouse is now worth $4 billion in a Series C round. 

FACEBOOK

The king of social media has now grown to 2.895 billion monthly active users. Almost fifty percent of its members come from the Asia-Pacific region. Its quarterly revenue stands at $29,077 billion. A large part of the earnings came from Canada, Europe, and the United States. Facebook now focuses on AR and VR innovations. It is also adding features and tools for live broadcast and paid online events. By 09 August 2021, it will hold the first-ever movie premiere. With Facebook Pay being made available among 3rd party platforms, this year may be a huge leap for Facebook paid services.

INSTAGRAM

Since Facebook acquired Instagram in 2012, it has become one of the most influential social media platforms globally. With a large number of millennials using the app, the platform switched from photo-sharing into photo-and-video-sharing. As of Q2 of 2021, Instagram has 1.386 billion monthly active users. Its revenue stands at $18.16 billion. At the beginning of 2021, Instagram introduced a “Professional Dashboard.” It houses all the features and tools a brand or business needs to manage an Instagram account. The platform has also integrated its Messaging API, allowing access to multiple Instagram pages.

LINKEDIN

The largest online network of professionals now has 774 million monthly active users. LinkedIn was also currently on track to generate $3.7 billion for this full year. A video marketing agency Hong Kong notes that LinkedIn posts with videos are 20x more likely to be shared than any other forms of posts. It may be the reason why the platform focuses mainly on enhancing LinkedIn Stories as of these days. It was introduced in late September 2020. Last January, LinkedIn enabled the automatic “follow” action and swipe up button to enhance its Stories features. 

PINTEREST

After reporting a series of consecutive growth for 11 quarters, Pinterest showed a slight decline in Q2 of 2021. It now has 454 million monthly active users. But its revenue grew to $613 million, on track with a growth of 125% year over year. Pinterest has noted that the decline is due to the easing restrictions on physical stores. Brick-and-mortar shops are slowly coming back. It makes shoppers shift back to store visits instead of online searches. As such, Pinterest now focuses on expanding its virtual try-ons. Initially, the visual search engine enabled it among makeup products from big global brands. Recently, it enabled a virtual test drive for Volkswagen. Pinterest has also added more ways for creators to earn money. These include product tags and paid partnerships.

SNAPCHAT

Snapchat now has 293 million monthly active users. Its revenue now stands at $982 million. It is a solid increase in both account and profit growth. After a shaky period resulting from the launch of Instagram Stories, the messaging app is now recovering. It has seen significant growth in India after the TikTok ban. Recently, the platform launched the “Open Your Snapchat” video campaign in key cities of the world. It also introduced the “Campaign Lab,” a hub for creating Snap Ads. 

TIKTOK

TikTok is a Chinese short video clip app that recently made waves around the world. Because of the rapid growth among its users, many social media platforms cloned the app. There are Reels from Facebook, Shorts from YouTube, and Spotlight from Snapchat. TikTok became the first non-Facebook app to hit 3 billion downloads. It is estimated to have 689 million monthly active users today. Its current revenue now passed $2.5 billion. Thus, it became one of the non-gaming apps with a revenue greater than $1 billion since 2014. TikTok has greeted the world with a whirlwind of short amateur videos. Because of the fun and interactive elements, people started using them as a daily routine. They cater to a variety of genres – brands, celebrities, millennials, and kids. 

TWITTER

Twitter’s revenue was up to $1.19 billion in Q2 of 2021. It also has 206 million daily active users. It was a strong quarter for the microblogging site. The platform has added several paid subscription services to boost its revenue. These include Twitter Blue, newsletter sign-up, Super Follow, ticketed Spaces, and Tomorrow weather subscription. Today, many brands and businesses feel more positive about Twitter marketing. As the platform houses current global events conversations and ramps up in enhancing its marketing tools, Twitter is becoming the biggest threat to Facebook.

YOUTUBE

The video-sharing platform accelerated back to high growth as it reached $7 billion in revenue in Q2 of 2021. YouTube now stands at 2 billion monthly active users. Alphabet, Google’s parent company who owned YouTube reported that there was a spike in advertising revenue resulting from the lockdowns and social distancing measures from the COVID pandemic. Shopping behaviors were forced to shift from physical stores to eCommerce websites. Plus, videos have greatly influenced shoppers to learn more about a brand, product, or service.