Category Archives: Email Marketing

Digital Marketing, Email Marketing, Social Media Marketing, Video Marketing

How to Craft Personalized Marketing Messages to Boost Customer Loyalty

Personalized Marketing Messages

Do you know that Amazon is the pioneer of personalized marketing messages? The company uses sophisticated analytics to customize products offered to its shoppers. It normally sends a confirmation email after a purchase, with suggested bundle offers relevant to the recent item, bought by the customer. Recently, Amazon launched the Prime Wardrobe services for Prime members. Through such services, a team of stylists will do personalized recommendations from millions of brands across Amazon.  

Modern shoppers expect a personalized experience among brands. That is why brands and businesses should craft customized messages relevant to each shopper. This can differentiate them from their competitors and enable them to survive. On a scale, personalized marketing messages lift total sales by 2% plus reduce marketing costs by 10 to 20%. They have also proven to drive customer loyalty and retention. As a result of positive customer interaction, they yield 3x higher return on investment (ROI) than mass promotions. Below, feel free to know how to craft personalized marketing messages to boost customer loyalty.

3 Fast Facts About Personalized Marketing Messages

A digital marketing speaker Hong Kong has noted 3 fast facts about personalized marketing messages. These are:

  • 2 in 3 online shoppers would rather buy from brands that are aware of their purchase history.
  • 72% of online shoppers engage with marketing messages crafted according to their interests.
  • 90% of customers find irrelevant marketing messages annoying.

These fast facts further showed that modern customers prefer marketing messages that feature product details, make them laugh, relevant to their interests, and tell a good story. If a brand is successful in crafting personalized marketing messages, it will eventually achieve brand loyalty, conversion, customer retention, and engagement. On the reverse side, a brand that fails to craft personalized marketing messages drives customers away and fails. 

Tips to Craft Personalized Marketing Messages to Boost Customer Loyalty

There are three categories where brands and businesses can craft personalized marketing messages to boost customer loyalty. These are through email, in-app messaging, and text.

Personalized emails increase click-through rates by 41%. It is important to add first names to your subject line. A person’s name is the sweetest word one can ever hear or read. It increases an email open rate by 20% and reduces the unsubscription rate by 17%. As an extra pro tip, it is best to keep your subject line at 25-30 characters. This makes them mobile-friendly. Remember that a majority of modern shoppers access their email on mobile devices. If an online shopper abandoned a shopping cart, send them a reminder email possibly with a discount code to entice sales. Alternatively, brands can also send behavior-triggered emails when an online shopper completes a certain action on the website. This type of email increases the open rate by 70.5%. Through an automation system, behavior-triggered emails are commonly sent to customers who click the buy button, download an eBook, and sign up for a subscription, etc. According to a social media agency Hong Kong, one way to drive viral growth via personalized marketing messages is to encourage customers to share congratulatory emails on their social media accounts. 

One way to improve the content of an email marketing message today is by adding a video like what a video marketing agency Hong Kong does. The most effective email messages are limited to around 50 to 125 words. So, adding a video to the email can help brands engagingly convey more information. Besides, adding the word “video” on an email subject line increases the open rate by 6%. A 2-minute video is recommended as great email content. 

Personalized in-app messaging provides an exciting journey among online shoppers. Most modern consumers download apps on their devices to make their shopping experience convenient and easier. These shopping apps allow them to access and explore new products and services anytime and anywhere. In-app messages are hyper-targeted messages sent to a user when they are actively online on a shopping app. They allow brands and businesses to send a message to the customer or prospect at the right timing. These include customer support, product updates, relevant updates, etc.  Some best practices using in-app marketing messages are 

  • Sending welcome notes with quick beginner’s tutorials
  • Sending daily users with referral codes or special discounts with a simple redemption process
  • Creating pre-built templates to highlight exciting user data or shareable brand stories

Personalized text messages can also add value to a brand’s overall marketing campaign. SMS messages are cheaper and more personal than other forms of marketing messages. Through text messaging, brands can send a welcome offer guiding users on how to explore the brand’s app or website. Creating a unique coupon code can make the receiver of a text message feel more special and evokes brand connection. Modern customers also prefer to get appointment reminders, confirmation of a reservation, or status alerts. Brands can use text messaging to complete them together with a help desk link to cross the extra mile in providing customer service. It is also best to remember investing in a two-way text messaging platform. Reply to text messages received from customers and prospects. SMS yield a 45% response rate and this can make a big difference to the success of your marketing messages.

Reference: https://www.socialmediatoday.com/news/10-ways-to-personalize-your-marketing-messaging-to-create-loyal-customers/600643/

Digital Marketing, Email Marketing, Social Media Marketing, Video Marketing

Does Email Marketing Still Work?

Email Marketing

Social media has been very powerful today. It is where people connect to the world and search for products and services. SEO has also been a great marketing strategy. By posting quality content on a business website, search engines help brands get discovered. There is one marketing technique still used today by B2B marketers – email marketing. It reaches out to target audiences in a different way. This is by sending them messaging content on their email addresses. It has not been so popular nowadays. And the question is – does email marketing still work?

WHAT IS EMAIL MARKETING?

As mentioned, email marketing is a digital marketing strategy of sending out emails to customers and prospects. It has been around for more than two decades and has become a marketing mainstay. A digital marketing speaker Hong Kong noted that some businesses believe that modern technology has killed email marketing, yet this isn’t true. Email marketing is the most effective way of directly connecting with leads to convert them into customers. It is the number 1 communication channel as 99% of consumers check their emails daily. People who receive email offers spend 138% more than those who do not receive them. That is why email marketing has steadily recorded a 4400% return on investment (ROI). This is 3x better than social media conversions. In other words, email is the best way for businesses to get online sales. 

Another unique power of email marketing, according to a social media agency Hong Kong, is that it can boost the discovery of social media posts. Email is the safest way to inform social media followers about any promotion or updates. There are times when social media pages are tagged as too pushy with their followers and these pages become deactivated. With email marketing, no one can take away the list of leads from a business. 

HOW TO GROW YOUR EMAIL LISTS

For email marketing to work and have a larger reach, brands and businesses first need to grow their email lists. An email list is a collection of names and demographics from customers, event attendees, website visitors, etc. There are several ways brands and businesses can build an email list. Some of the best ways are:

  • CTA buttons through social media
  • Embedded signup forms 
  • Loyalty and referral programs
  • Pop-ups
  • Sign up notifications for discounts and deals
  • Squeeze pages, a dedicated page to capture leads on a business website

A video marketing agency Hong Kong has noted that videos can also be used as lead magnets. An explainer video, how-to, live streams, unboxing, and webinars are great examples of them. Most marketers recommend placing an email request when 20% of the video has already been played. Such a technique captures 43% conversion rates. 

DOES EMAIL MARKETING STILL WORK?

In 2021, email continues to be the simplest method to market a business online. 

Email Marketing Complements Social Media Marketing

Digital marketing is not a single process. It needs different strategies and techniques to work. Email marketing can complement social media marketing. Pairing these two digital marketing strategies side by side can ensure successful ads and campaigns. Using emails, social media pages can remind subscribers about their active social community. They can notify them of any new post, product launch, upcoming events, or updates from the business through email. Social media pages can also launch contests and giveaways via emails. All these efforts lead to boosting connection and engagement among customers and prospects.

Email Marketing Increases Brand Recognition

Most people are not ready to buy products and services online. They may see a brand or business in social media the first time around, but it does not provide them any major buying impact. Email marketing can help increase brand recognition. By sending targeted emails, a brand will be exposed to potential customers. They can help brands stay on top of people’s minds so that when they are ready to make a purchase, it is the brand that they will consider buying.

Email Marketing Is Cost-Effective

When compared to social media marketing and traditional marketing, emails are less expensive and cost-effective. You don’t need to pay artists or creators to curate social media content. You also don’t need to pay for ad spaces, postage, or prints. At the same time, email marketing has a higher ROI. The Direct Marketing Association estimates that emails result in a $40 revenue for every $1 ad spend. 

Email Marketing Is Measurable

One way to make digital marketing effective is to measure its results. Email marketing still works because it can very well be measured. Bounce rate, click-through rate, and open rate are some ways to measure the effectiveness of email marketing. The average email bounce rate is 2%. The average email open rate is 18%. On the other hand, the average click-through rate for email is 2.6%. These metrics give valuable insights that email marketing still works today. Other email marketing insights can also help brands and businesses discover their customers’ behaviors and interests. This is by finding out what email content they commonly open, ignore, and reply to.  

Email Marketing Is Target-Focused

When a brand or business runs a television ad, there is no control over who can see the ad content. When these ads are run on social media, a brand or business can segment the target audience. Yet only interested readers and viewers can reach those segmented campaigns. Like social media segmentation, brands and businesses can send emails based on demographics, locations, and lead status. Customizing email messages based on these elements can lead to higher open rates and, eventually, conversion and sales. 

To wrap it up, email marketing still works! Being the easiest and simplest way to market, it has stayed for more than 2 decades and will stay a decade more.

Reference: https://www.webfx.com/internet-marketing/is-email-marketing-still-effective.html