Instagram transformed into a photo and video sharing platform. Afterward, it became the most downloaded app in the last quarter of 2021. With 2 billion MAU, there is no doubt that Instagram is a powerful marketing platform.
According to a social media agency Hong Kong, Instagram is not only the favorite platform among Gen Zers and millennials. The Gen Xers have recently been a fast-growing generation on Instagram. For a video marketing agency Hong Kong, it just shows that Instagram is a marketplace for both the old and the young.
For a digital marketing speaker Hong Kong, brands and businesses must find ways to integrate Instagram and email marketing. It is because email can greatly boost the reach of Instagram posts with a 4200% of return on investment (ROI). As the integration offers unique advantages, here are ways how to combine them!
Cleverly Create Instagram Posts About Newsletter
Integrating Instagram and email marketing means cross-promoting. Brands and businesses need to promote their Instagram accounts in the newsletter. But they also need to promote the newsletter as well. A clever way to do so is to create IG content about newsletters. You may want to share a screenshot of your newsletter or what it is all about to pique curiosity among Instagrammers.
Cross-Promote Your Instagram Account Via Email
There is no doubt, email marketing is the most powerful way to boost engagement. An Instagram content may be buried in the feeds after a day or two. But emailed newsletters will remain sitting on the audiences’ inboxes. Adding an Instagram icon to your email can help generate followers. As a user clicks the email, they get to discover the Instagram page of a brand or business.
Encourage Email Subscribers to Follow Branded Hashtags
Hashtags are undeniably powerful on Instagram when increasing the reach of content or post. That is why it will be smart to share your branded hashtags on your newsletter and encourage your email subscribers to follow them. Ensure using links to make it easier for them to discover these branded hashtags.
Highlight Instagram Stories in Your Newsletter
As ephemeral content, Instagram Stories generate higher engagement because of the sense of urgency they create. They disappeared after 24-hours and only lasted for 60-second. Putting Instagram Stories as a highlight in your newsletter can expand the reach of a brand or business. With the new link feature of IG Stories, you can greatly influence email subscribers to become Instagram followers.
Incentivize Your Email Subscribers to Boost Brand Awareness & Reach
Launching a contest, free product offers, giveaways, etc., via email can promote both the brand’s IG account and newsletter. It can also help generate more user-generated content (UGC). Be sure to set rules for such promotions including following and sharing an IG account plus subscribing to the newsletter.
Promote Your Newsletter on the Instagram App
It is smart to let your Instagram audience discover and subscribe to your newsletter. The best way to do so is through an Instagram bio. A URL.bio can be a great way to create a custom landing page. There, you can highlight the details of your newsletter and add a clickable URL link to make subscription easier. Be creative enough to write a powerful Instagram bio at 150 characters.
Retarget Email List with Instagram Ads
In the Ads Manager of Instagram, there is an option to create a custom audience for IG ads by importing the email addresses of your newsletter subscribers. Instagram’s AI will then map these emails to their respective IG profiles for retargeting.
Share Instagram Milestones to Newsletter Subscribers
Do not limit your newsletter content to holiday celebrations and seasonal promotions. Share your Instagram milestones with newsletter subscribers. It can be hitting an Instagram follower mark, launching a new product, receiving an award or recognition, etc. These can create a big buzz around a brand or business.