Tag Archives: LinkedIn

Best Practices for LinkedIn Bidding

Best Practices for LinkedIn Bidding

LinkedIn is gaining momentum nowadays. With more than 828 million members around the world, a digital marketing speaker Hong Kong never doubts the power of LinkedIn in online marketing. Most of its members are company decision-makers. According to a social media agency Hong Kong, companies have to use LinkedIn to grow in the professional market. LinkedIn ads promote their presence on the platform, as a video marketing agency Hong Kong says. That is why it is important to be aware of the best practices for LinkedIn bidding.

WHAT ARE LINKEDIN ADS?

LinkedIn Ads are paid sponsored posts that offer analytics, B2B lead generation, brand building, campaign optimization, retargeting, and targeting. They have the unique ability to easily reach business-specific goals. The most effective LinkedIn adds focus on agile bidding strategies. All LinkedIn ads enter a second-price auction system. It aims to help advertisers reach professional members visiting LinkedIn feeds. Such an auction runs in the background within milliseconds. The combination of bid value and relevancy makes ads rank higher during the second-price auction.

LINKEDIN BID TYPES

Currently, LinkedIn Ads offer three bid types. These are the cost cap bid, manual bid, and maximum delivery bid.

  • The cost cap bid offers cost per click (CPC), cost per lead (CPL), cost per thousand impressions (CPM), and cost per view (CPV). It is an automated option where LinkedIn sets the bid without exceeding the preferred advertiser’s budget.
  • A manual bid offers advertisers more control over the bid value, but it has to be monitored regularly.
  • A maximum delivery bid is fully automated. LinkedIn sets the bid of the full budget.to get the best key results possible.

BEST PRACTICES FOR LINKEDIN BIDDING

Brands and businesses that lack the time to manage regular bidding can take advantage of the cost cap or maximum delivery types. But if they want more control, the manual bidding type is recommendable.

LinkedIn’s campaign manager suggests that brands and businesses should start with manual bidding. Use the high-end recommendation range for your ads to be most likely seen.

Once you have an existing campaign, you can then use cost cap bidding. Through cost cap bidding, you can start gaining leads while saving time and getting volumes of results.

Brands and businesses can then transform into maximum delivery bidding once they want to get the most result in an ad with a full budget. Here, no guesswork is needed. Since you have already proven the power of LinkedIn marketing, let LinkedIn do the rest for your campaigns.

Reference: https://www.linkedin.com/business/marketing/blog/linkedin-ads/new-guide-for-marketers-best-practices-for-bidding-on-linkedin

How Often You Should Post on Social Media

How Often You Should Post on Social Media

More than half of the world’s population has a social media account. According to a social media agency Hong Kong reported that there are around 3.96 billion social media users today. That is why many brands and businesses post regularly on social platforms to stay on top of the modern consumers. Yet, there are times when the frequency of posting can make or break an online marketing strategy, as a digital marketing speaker Hong Kong says. For a video marketing agency Hong Kong, the frequency depends on one’s location and social media platform. Below, we have laid out some tips on how often you should post on social media. These recommendations were based on a series of studies among successful brands and businesses.

FACEBOOK

Facebook is referred to as the king of social media. It now has around 3.96 billion monthly active users (MAUs). Around the world, 93% of businesses used Facebook. To avoid being spammy, social media marketers should post no more than once a day. That highest will be at least 2 posts. The best time to do it is between 1:00 PM to 4:00 PM, the time when most people already accomplished everything they need to do midway. As they need a break from their daily routine, most Facebook users check their feeds during mid-afternoon. To gain traction, brands and businesses can curate or reshare a post every other day.

INSTAGRAM

Instagram is now a sharing app for photos and videos. The platform has around 2 billion monthly active users (MAUs). There are more than 200 million business accounts on Instagram. Buffer recommends posting on Instagram at least 1 to 3 times per day. The best time to do it is between 8:00 AM to 9:00 AM and 2:00 PM. It may be beneficial to Instagrammers to see curated and new posts every morning and mid-day.

LINKEDIN

LinkedIn is the world’s largest social network of professionals, with more than 66.8 million monthly active users (MAUs). Out of the 66.8 million LinkedIn members, 65 million are decision-makers. It made LinkedIn the most effective lead generation platform. LocalVox suggests that you should post on LinkedIn at least once a day between 10:00 AM to 11:00 AM. The key to an effective LinkedIn strategy is posting experts and niche content. You can also curate or reshare a post every other day.

PINTEREST

Pinterest is a visual discovery engine with more than 433 million monthly active users (MAUs) worldwide. Around 75% of Pinterest users are shopping on the platform. So, it made Pinterest a vital eCommerce tool. Three to thirty pins should be spread out throughout the day to get the best results on Pinterest. The best time to publish pins are 2:00 AM, 3:00 AM, 4:00 AM, 1:00 PM, 2:00 PM, 3:00 PM, 4:00 PM, 8:00 PM, 9:00 PM, 10:00 PM, and 11:00 PM. 80% of your pins should be from other sources. It will also be smart to curate or re-pin at least five content every other day.

TWITTER

Twitter is a microblogging site with more than 231 million daily active users (DAUs). It is the go-to social media platform for news and trends. More than 85% of Twitter users are high-income earners, making them a highly targeted marketing group. Quick Sprout found that there should be a higher tweet frequency for brands and businesses. It should be at least 15 to 51 tweets daily, including retweeting about 7x per day. The best times to tweet are 2:00 AM, 3:00 AM, 6:00 AM, 7:00 AM, 9:00 AM, 10:00 AM, 11:00 AM, 12:00 PM, 1:00 PM, 2:00 PM, 3:00 PM, 5:00 PM, 6:00 PM, 9:00 PM, and 10:00 PM.

Reference: https://blog.red-website-design.co.uk/2022/05/18/how-often-post-social/