Tag Archives: Instagram

Digital Marketing, Social Media Marketing, Video Marketing

Reels Creation Tips

A4d2208-001 Reels Creation Tips

Meta launched Instagram Reels in 2020. A year after, the company enabled Facebook Reels. A digital marketing speaker Hong Kong defines Reels as short music clips imitating TikTok. A social media agency Hong Kong highlights that Reels can be 15-second to 90-second long. Brands and businesses can use Reels teasers of long-form videos, as a video marketing agency Hong Kong notes.

Today, Reels are a great content strategy in different communities and regions. They are entertaining, immersive, and with editing functionalities. These include audio effects, creative tools, and tags to boost brand and product awareness. Below, Meta has curated the best Reels creation tips from global creators.

Be Authentic

Brands and businesses first need to earn the love and support of their target audiences. Through Reels, they can bring their story to the viewers in a much more engaging format. Right in front of mobile cameras, they can upload Reels and avoid the worry of editing any mistakes. These flaws make Reels more authentic and relatable.

Be Consistent

Brands and businesses can create viral Reels. But the best way to make Reels is to maintain branding consistency. Reels creators can control the factors of Reels, such as backgrounds, colors, texts, topics, etc., based on a brand theme. These make branded Reels more recognizable and trustworthy. Posting at a consistent time allows Reels to nurture loyal followers.

Experiment

Brands and businesses that want to boost engagement should experiment with Reels. They show up on feeds, Stories, and the Reels. After watching a Reels clip, viewers can also click to explore other Reels clips. With a larger reach, Reels have the potential to influence viewers to take action. Experiment with educational and entertaining Reels. Use them to repurpose user-generated content (UGC) and share behind the scenes of a company. You can even make Reels shoppable using hashtags, product tags, and stickers.

Grab Attention

Most audiences respond well to Reels in a short duration. So, its opening frame should be attention-grabbing. Capture a mouth-watering moment in the first 5 to 15 seconds of a Reels clip. It is to capture people’s attention. Be mindful of the tempo. Pull out one or two seconds per scene and edit to avoid unnecessary repetition.

Look for Inspiration

Creators who want to test Reels and do not know where to start can look for inspiration in the Reels tab. Looking at what other successful accounts were doing is one way to get successful. You can create something new and unique by capitalizing on what resonates or not.

Use Insights

Insights are the best way to gauge if your Reels are performing or not. They are also the best way to know what is missing and what to improve. Occasionally, you may pop a question or survey asking people the type of content they want. You can also open conversation on Reels and get to know your audience better.

Use Subtitles

Reels are popular in different communities and regions. Sometimes, bilingual subtitles can increase engagement. They make the content accessible to more audiences. Sure enough, it can boost the reach of Reels.

Reference: https://www.facebook.com/creators/apac-creators-reels-tips-tricks

Digital Marketing, Social Media Marketing, Video Marketing

How Often You Should Post on Social Media

How Often You Should Post on Social Media

More than half of the world’s population has a social media account. According to a social media agency Hong Kong reported that there are around 3.96 billion social media users today. That is why many brands and businesses post regularly on social platforms to stay on top of the modern consumers. Yet, there are times when the frequency of posting can make or break an online marketing strategy, as a digital marketing speaker Hong Kong says. For a video marketing agency Hong Kong, the frequency depends on one’s location and social media platform. Below, we have laid out some tips on how often you should post on social media. These recommendations were based on a series of studies among successful brands and businesses.

FACEBOOK

Facebook is referred to as the king of social media. It now has around 3.96 billion monthly active users (MAUs). Around the world, 93% of businesses used Facebook. To avoid being spammy, social media marketers should post no more than once a day. That highest will be at least 2 posts. The best time to do it is between 1:00 PM to 4:00 PM, the time when most people already accomplished everything they need to do midway. As they need a break from their daily routine, most Facebook users check their feeds during mid-afternoon. To gain traction, brands and businesses can curate or reshare a post every other day.

INSTAGRAM

Instagram is now a sharing app for photos and videos. The platform has around 2 billion monthly active users (MAUs). There are more than 200 million business accounts on Instagram. Buffer recommends posting on Instagram at least 1 to 3 times per day. The best time to do it is between 8:00 AM to 9:00 AM and 2:00 PM. It may be beneficial to Instagrammers to see curated and new posts every morning and mid-day.

LINKEDIN

LinkedIn is the world’s largest social network of professionals, with more than 66.8 million monthly active users (MAUs). Out of the 66.8 million LinkedIn members, 65 million are decision-makers. It made LinkedIn the most effective lead generation platform. LocalVox suggests that you should post on LinkedIn at least once a day between 10:00 AM to 11:00 AM. The key to an effective LinkedIn strategy is posting experts and niche content. You can also curate or reshare a post every other day.

PINTEREST

Pinterest is a visual discovery engine with more than 433 million monthly active users (MAUs) worldwide. Around 75% of Pinterest users are shopping on the platform. So, it made Pinterest a vital eCommerce tool. Three to thirty pins should be spread out throughout the day to get the best results on Pinterest. The best time to publish pins are 2:00 AM, 3:00 AM, 4:00 AM, 1:00 PM, 2:00 PM, 3:00 PM, 4:00 PM, 8:00 PM, 9:00 PM, 10:00 PM, and 11:00 PM. 80% of your pins should be from other sources. It will also be smart to curate or re-pin at least five content every other day.

TWITTER

Twitter is a microblogging site with more than 231 million daily active users (DAUs). It is the go-to social media platform for news and trends. More than 85% of Twitter users are high-income earners, making them a highly targeted marketing group. Quick Sprout found that there should be a higher tweet frequency for brands and businesses. It should be at least 15 to 51 tweets daily, including retweeting about 7x per day. The best times to tweet are 2:00 AM, 3:00 AM, 6:00 AM, 7:00 AM, 9:00 AM, 10:00 AM, 11:00 AM, 12:00 PM, 1:00 PM, 2:00 PM, 3:00 PM, 5:00 PM, 6:00 PM, 9:00 PM, and 10:00 PM.

Reference: https://blog.red-website-design.co.uk/2022/05/18/how-often-post-social/

Digital Marketing, Social Media Marketing, Video Marketing

Essential Social Media Statistics Every Marketer Should Know in 2022

Social Media Statistics

Investopedia defines social media marketing (SMM) as using social media and social networks to promote brands, businesses, products, and services. A digital marketing speaker Hong Kong highlights that social media allows brands and businesses to connect with their target audiences. They create data analytics for better ad targeting. A social media agency Hong Kong notes that social media marketing is very effective because it appeals to the users’ culture, mission, or tone. While a video marketing agency Hong Kong mentions that these sites have significantly changed consumer behaviors.

Facebook, YouTube, Instagram, TikTok, Pinterest, and Twitter are the top 6 most popular social media networks based on their number of monthly active users (MAU). Below, we have compiled essential social media statistics every marketer should know in 2022. The following stats can spark some new ideas to help brands and businesses create a strong social media presence and strategy this year.

Facebook

Facebook is popularly termed the king of social media. It was founded by Mark Zuckerberg in 2004. Today, a rebranded Facebook, Meta dominates the online world with 2.88 billion MAUs.

  • Facebook is the world’s 3rd most visited website, next to Google and YouTube. It is visited by an average of 1.79 billion users daily. That’s a total of 11.2 billion visits every year.
  • Facebook is also the 2nd most searched keyword in Google. That makes it the most popular social media network in the world.
  • Around 98.3% of Facebook users access their accounts using a mobile device.
  • Facebook Stories have 500 million daily viewers. While video ads are the best performing Facebook ad format.

YouTube

Chad Hurley, Jawed Karim, and Steve Chen created YouTube in 2005. After a year, it was acquired by Google. Today, YouTube has brown has grown into 2.3 billion MAU, making it the largest global video-sharing platform.

  • YouTube is the 2nd largest search engine in the world, next to its parent company, Google.
  • People watched more than 1 billion hours of YouTube videos every day. These made YouTube account for 25% of the total mobile traffic worldwide.
  • According to HubSpot, 44% of marketers plan to leverage YouTube in their 2022 digital marketing strategies.

Instagram

Now a photo-and-video-sharing app, Instagram was originally founded by Kevin Systrom in 2010. Facebook acquired Instagram in 2012. To date, Instagram now houses 2 billion monthly active users.

  • Instagram ranks as the 4th most active social media platform in the whole world.
  • More than 90% of Instagrammers followed a business profile. 83% discover new products and services on the platform.
  • Instagram Stories with a call to action is the best performing ads. While 73% of Instagram marketers favored influencer marketing.
  • Instagram Live has become increasingly popular nowadays, with 100 million Instagrammers launching a live broadcast daily.

TikTok

Launched in 2016 by the Chinese startup, ByteDance, TikTok has stormed the world surpassing a 1 billion active user mark in September 2021. It made the platform the 7th social media network with an exclusive billion-user club.

  • TikTok ranks as the 7th most active social media platform in the whole world.
  • The United States houses the largest number of TikTok users at around 120.8 million.
  • Tiktok only publishes ads to users who are 18 years old and above. But they relatively had a high potential reach at 11%.

Pinterest

Pinterest is a unique social media platform as a visual discovery search engine. It was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra in 2010. With a 10 million MAU, it can help brands and businesses reach target audiences through visual media.

  • Pinterest stands as 14th of the world’s most active social media platforms.
  • More than 70% of pinners are women.
  • The United States houses the largest number of active pinners at around 90.5 million.

Twitter

Biz Stone, Evan Williams, and Noah Glass founded Twitter in 2014. It is a microblogging social media platform. As a mainstream social media platform, it now has around 396.5 million MAU.

  • Twitter ranks as the 4th most active social media platform in the whole world.
  • It houses 83% of world leaders and 42% of users who have graduated college.
  • According to HubSpot, 79% of marketers will continue to invest in Twitter Spaces in 2022.

Social Media Usage Statistics

The first recognized social media site in the world is Six Degrees. It was created in 1997, allowing a user to upload a profile and make friends with other online users. Over the years, social media has grown into a valuable medium for connecting people around the world. Below are recent social media usage statistics:

  • There are 4.88 billion social media users globally today. It accounts for more than half or around 62% of the world’s population. That also means that there are around 6 out 10 people on the planet who have at least 1 social media account.
  • Two-thirds of the world’s population access social media via mobile devices. They contribute to 5.29 billion unique mobile users.
  • Social media users access social media at an average daily usage of 2 hours and 27 minutes. Almost 45% of social media users research brands, products, and services.
  • More than 85% of social media marketers rated short-form videos as the most effective social media marketing content.

Reference: https://statusbrew.com/insights/social-media-statistics/

Digital Marketing, Social Media Marketing, Video Marketing

Ways to Integrate Instagram and Email Marketing

Ways to Integrate Instagram and Email Marketing

Instagram transformed into a photo and video sharing platform. Afterward, it became the most downloaded app in the last quarter of 2021. With 2 billion MAU, there is no doubt that Instagram is a powerful marketing platform.

According to a social media agency Hong Kong, Instagram is not only the favorite platform among Gen Zers and millennials. The Gen Xers have recently been a fast-growing generation on Instagram. For a video marketing agency Hong Kong, it just shows that Instagram is a marketplace for both the old and the young.

For a digital marketing speaker Hong Kong, brands and businesses must find ways to integrate Instagram and email marketing. It is because email can greatly boost the reach of Instagram posts with a 4200% of return on investment (ROI). As the integration offers unique advantages, here are ways how to combine them!

Cleverly Create Instagram Posts About Newsletter

Integrating Instagram and email marketing means cross-promoting. Brands and businesses need to promote their Instagram accounts in the newsletter. But they also need to promote the newsletter as well. A clever way to do so is to create IG content about newsletters. You may want to share a screenshot of your newsletter or what it is all about to pique curiosity among Instagrammers.

Cross-Promote Your Instagram Account Via Email

There is no doubt, email marketing is the most powerful way to boost engagement. An Instagram content may be buried in the feeds after a day or two. But emailed newsletters will remain sitting on the audiences’ inboxes. Adding an Instagram icon to your email can help generate followers. As a user clicks the email, they get to discover the Instagram page of a brand or business.

Encourage Email Subscribers to Follow Branded Hashtags

Hashtags are undeniably powerful on Instagram when increasing the reach of content or post. That is why it will be smart to share your branded hashtags on your newsletter and encourage your email subscribers to follow them. Ensure using links to make it easier for them to discover these branded hashtags.

Highlight Instagram Stories in Your Newsletter

As ephemeral content, Instagram Stories generate higher engagement because of the sense of urgency they create. They disappeared after 24-hours and only lasted for 60-second. Putting Instagram Stories as a highlight in your newsletter can expand the reach of a brand or business. With the new link feature of IG Stories, you can greatly influence email subscribers to become Instagram followers.

Incentivize Your Email Subscribers to Boost Brand Awareness & Reach

Launching a contest, free product offers, giveaways, etc., via email can promote both the brand’s IG account and newsletter. It can also help generate more user-generated content (UGC). Be sure to set rules for such promotions including following and sharing an IG account plus subscribing to the newsletter.

Promote Your Newsletter on the Instagram App

It is smart to let your Instagram audience discover and subscribe to your newsletter. The best way to do so is through an Instagram bio. A URL.bio can be a great way to create a custom landing page. There, you can highlight the details of your newsletter and add a clickable URL link to make subscription easier. Be creative enough to write a powerful Instagram bio at 150 characters.

Retarget Email List with Instagram Ads

In the Ads Manager of Instagram, there is an option to create a custom audience for IG ads by importing the email addresses of your newsletter subscribers. Instagram’s AI will then map these emails to their respective IG profiles for retargeting.

Share Instagram Milestones to Newsletter Subscribers

Do not limit your newsletter content to holiday celebrations and seasonal promotions. Share your Instagram milestones with newsletter subscribers. It can be hitting an Instagram follower mark, launching a new product, receiving an award or recognition, etc. These can create a big buzz around a brand or business.

Reference: https://blog.kicksta.co/instagram-email-marketing/

Digital Marketing, Social Media Marketing, Video Marketing

Instagram as the Platform of Focus for Marketers

Instagram as the Platform of Focus for Marketers

Instagram now ranks second to Facebook being the largest social media network in the world. Recent reports showed that it surpassed the 2 billion monthly active users’ mark. According to a social media agency Hong Kong, it is not only the growing popularity of Instagram that puts it into good light. Rather, it continues to be a gold mine based on business perspectives.

To a digital marketing speaker Hong Kong, Instagram introduces an exciting range of advertising channels. These include IGTV, non-intrusive ads placement, and swipe-up features. A recent survey conducted by a video marketing agency Hong Kong recorded that Instagram is the platform of focus for marketers this year. Let us find out how it came to be.

How Instagram Begins

The story of Instagram is said to be a fairy tale in Silicon Valley. It started when Kevin Systrom had a Mexico vacation with his girlfriend. He realized that their photos did not look good enough despite using an iPhone 4 camera. For him, the solution is adding filters, and that is how he developed the X-Pro II filter used on Instagram.

In 2010, Kevin co-founded Instagram with Mike Krieger. The first photo was posted by Mike at 5:26 PM on the 16th of July 2010. It was an image of the South Beach Harbor at Pier 38. Later that day, Kevin posted a picture of a dog and his girlfriend’s foot.

Instagram was officially launched on 06 October 2010. All at once, it racked up 25,000 users that day. After a week, it has been downloaded 100,000 times. During mid-December of the same year, it reached a 1 million user mark. By March 2012, it already acquired 27 million users. That is the time Facebook bought Instagram for $1 billion cash and stock.  

Instagram Marketing Statistics

The last confirmed monthly active users of Instagram was 1.074 billion as of 21 June 2021. But recently, Instagram employees have reported that the platform reached the 2 billion mark. People residing in the USA, India, and Brazil constitute a large percentage of Instagram users.

Around 63% of Instagram users logged into the app every day. They normally stay on the app for an average of 28 minutes daily. During such times, 200 million Instagrammers visit at least 1 business profile. More than 130 million users tap into a shopping post and make a purchase. These are some major reasons why marketers take advantage of promoting products and services on Instagram.

Instagram as a Platform of Focus for Marketers

From the very beginning, the primary focus of Instagram was photo sharing. It focused mainly on photos shared via mobile devices. Last July 2021, Instagram Chief Adam Mosseri announced a major shift in the platform. It is no longer just a photo-sharing app. Rather, it will then be a photo- and video-sharing app.

Since then, Instagram became a greater magnet for advertising and marketing. Instagram ads can potentially reach 849.3 million people. Around 83% of modern consumers go to Instagram to discover new products. Most notably, 87% claimed that Instagram ads influence them to follow a brand, make a purchase, or visit the brand’s website.

Another reason why Instagram is the platform of focus for marketers is influencer marketing. It has been an effective network for influencer communities. In fact, 91% of luxury brands, 84% of sports brands, and 83% of beauty brands use influencers on their Instagram ads. With 500 million people tapping into the power of Instagram Stories, influencer marketing has never been exciting without Instagram.

The major shift for Instagram as a platform for marketers this year is live shopping. After the platform launched a 10-day live shopping last August 2021, it became an instant favorite among brands. During the holidays, pop-up live shopping is a constant. It is expected to continue as a trend this 2022!

Reference:

https://www.socialmediatoday.com/news/instagram-the-platform-of-focus-for-marketers-in-2022-according-to-new-res/617161/

Digital Marketing, Social Media Marketing, Video Marketing

A Half-Year Review of the Top Social Media Platforms

Social Media

There are 4.48 billion social media users around the world today. It means that 2/3 of the global population have at least one social media account. As such, brands and businesses focus on social media marketing. It is an essential key to success in promoting their products and services online. For many, social media is a way to connect to the world. According to a social media agency Hong Kong, it is also a place to find ideas and inspiration. That is why the marketing strategies in these online platforms are very different. First, you need to educate your target audience to give them ideas. Second, you also need to be creative in engaging and inspiring them.

There are so many social media platforms available online. The challenge for brands and businesses is choosing the right one. To help them make better decisions, here’s a half-year review of the top social media platforms.

CLUBHOUSE

The Clubhouse app is a social audio app launched last March 2020. A digital marketing speaker Hong Kong highlighted that it revolutionized the audio marketing industry. Other social media platforms tried to clone the app. The Clubhouse app was initially invite-only in iOS but has recorded 13 million downloads in less than a year. Today, it has enabled Android download and has opened its membership to the public. The audio chat app now has 20 million downloads. With 10 million monthly active users, Clubhouse is now worth $4 billion in a Series C round. 

FACEBOOK

The king of social media has now grown to 2.895 billion monthly active users. Almost fifty percent of its members come from the Asia-Pacific region. Its quarterly revenue stands at $29,077 billion. A large part of the earnings came from Canada, Europe, and the United States. Facebook now focuses on AR and VR innovations. It is also adding features and tools for live broadcast and paid online events. By 09 August 2021, it will hold the first-ever movie premiere. With Facebook Pay being made available among 3rd party platforms, this year may be a huge leap for Facebook paid services.

INSTAGRAM

Since Facebook acquired Instagram in 2012, it has become one of the most influential social media platforms globally. With a large number of millennials using the app, the platform switched from photo-sharing into photo-and-video-sharing. As of Q2 of 2021, Instagram has 1.386 billion monthly active users. Its revenue stands at $18.16 billion. At the beginning of 2021, Instagram introduced a “Professional Dashboard.” It houses all the features and tools a brand or business needs to manage an Instagram account. The platform has also integrated its Messaging API, allowing access to multiple Instagram pages.

LINKEDIN

The largest online network of professionals now has 774 million monthly active users. LinkedIn was also currently on track to generate $3.7 billion for this full year. A video marketing agency Hong Kong notes that LinkedIn posts with videos are 20x more likely to be shared than any other forms of posts. It may be the reason why the platform focuses mainly on enhancing LinkedIn Stories as of these days. It was introduced in late September 2020. Last January, LinkedIn enabled the automatic “follow” action and swipe up button to enhance its Stories features. 

PINTEREST

After reporting a series of consecutive growth for 11 quarters, Pinterest showed a slight decline in Q2 of 2021. It now has 454 million monthly active users. But its revenue grew to $613 million, on track with a growth of 125% year over year. Pinterest has noted that the decline is due to the easing restrictions on physical stores. Brick-and-mortar shops are slowly coming back. It makes shoppers shift back to store visits instead of online searches. As such, Pinterest now focuses on expanding its virtual try-ons. Initially, the visual search engine enabled it among makeup products from big global brands. Recently, it enabled a virtual test drive for Volkswagen. Pinterest has also added more ways for creators to earn money. These include product tags and paid partnerships.

SNAPCHAT

Snapchat now has 293 million monthly active users. Its revenue now stands at $982 million. It is a solid increase in both account and profit growth. After a shaky period resulting from the launch of Instagram Stories, the messaging app is now recovering. It has seen significant growth in India after the TikTok ban. Recently, the platform launched the “Open Your Snapchat” video campaign in key cities of the world. It also introduced the “Campaign Lab,” a hub for creating Snap Ads. 

TIKTOK

TikTok is a Chinese short video clip app that recently made waves around the world. Because of the rapid growth among its users, many social media platforms cloned the app. There are Reels from Facebook, Shorts from YouTube, and Spotlight from Snapchat. TikTok became the first non-Facebook app to hit 3 billion downloads. It is estimated to have 689 million monthly active users today. Its current revenue now passed $2.5 billion. Thus, it became one of the non-gaming apps with a revenue greater than $1 billion since 2014. TikTok has greeted the world with a whirlwind of short amateur videos. Because of the fun and interactive elements, people started using them as a daily routine. They cater to a variety of genres – brands, celebrities, millennials, and kids. 

TWITTER

Twitter’s revenue was up to $1.19 billion in Q2 of 2021. It also has 206 million daily active users. It was a strong quarter for the microblogging site. The platform has added several paid subscription services to boost its revenue. These include Twitter Blue, newsletter sign-up, Super Follow, ticketed Spaces, and Tomorrow weather subscription. Today, many brands and businesses feel more positive about Twitter marketing. As the platform houses current global events conversations and ramps up in enhancing its marketing tools, Twitter is becoming the biggest threat to Facebook.

YOUTUBE

The video-sharing platform accelerated back to high growth as it reached $7 billion in revenue in Q2 of 2021. YouTube now stands at 2 billion monthly active users. Alphabet, Google’s parent company who owned YouTube reported that there was a spike in advertising revenue resulting from the lockdowns and social distancing measures from the COVID pandemic. Shopping behaviors were forced to shift from physical stores to eCommerce websites. Plus, videos have greatly influenced shoppers to learn more about a brand, product, or service.