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Best Ad Practices on Twitter

Best Ad Practices on Twitter

Twitter has been the talk of the town since Elon Musk offered to buy it. According to a digital marketing speaker Hong Kong, tweets on the microblogging platform can reach 465.1 million people daily. A social media agency Hong Kong highlights that there are around 500 million tweets sent daily. That is why even a video marketing agency Hong Kong notes the importance of Twitter in a video strategy. Whether it be articles, images, or videos, here are the best ad practices on Twitter.

WHY TWITTER ADS?

Twitter is the ultimate social media platform for deep insights and engagement. Its main difference from other social media platforms is real-time content. No other social media network received a quick reaction than Twitter.

It also did a great job integrating paid ads with organic content. As such, viewers never get the feeling of being bombarded by promotions and sales.

Twitter advertisers pay the ads based on performances. These include promoted accounts, promoted trends, and promoted tweets. All of these types of ads can get a brand or business to interested users at an affordable cost.

BEST AD PRACTICES ON TWITTER

Campaign Strategy

Every brand or business should look for opportunities to connect with moment conversations and share the latest news on Twitter. It is because Twitter is the go-to platform for news and trends. As such, one of the best ad practices on Twitter is to launch a new app, brand, event, product, or service via tweets.

Campaign Optimization

There are several best ad practices when it comes to campaign optimization. If you are a beginner, it is best to start with auto bids to learn the process. Twitter auctions and bidding are somewhat challenging. Auto bids ensure that your ads will be served to the right audience at the right time. It will also be wise to run multiple ad formats, including images, text, and videos.

Copy

Make your ad copy short and sweet. The best-performing tweets contain only 50 to 100 characters. They are simple and straight to the point. Be precise in the action you want the Twitter nation to take, such as click to read more, follow us, reply with your favorite, etc.

Images

More than 97% of Twitter users focus on visuals. So, it is important to upload strong images on your Twitter ad copies. Ensure that the image is relevant to the copy, be it a GIF or photo. Twitter allows photo uploads from 600 X 335 pixels up to 1200 x 675 pixels.

Videos

Brands and businesses should include at least one video in their Twitter campaigns as it is one of the fastest-growing and strongest mediums among social media platforms today. As much as possible, cap the video length to 15-seconds or length. Aim to show the message in the first 3 to 5 seconds. Include captions and text overlay to make the clip understandable even when the sound is off. Video ads with logos often drive 30% higher brand recall.

Reference: https://business.twitter.com/en/advertising/ads-best-practices.html