Tag Archives: TikTok

Essential Social Media Statistics Every Marketer Should Know in 2022

Social Media Statistics

Investopedia defines social media marketing (SMM) as using social media and social networks to promote brands, businesses, products, and services. A digital marketing speaker Hong Kong highlights that social media allows brands and businesses to connect with their target audiences. They create data analytics for better ad targeting. A social media agency Hong Kong notes that social media marketing is very effective because it appeals to the users’ culture, mission, or tone. While a video marketing agency Hong Kong mentions that these sites have significantly changed consumer behaviors.

Facebook, YouTube, Instagram, TikTok, Pinterest, and Twitter are the top 6 most popular social media networks based on their number of monthly active users (MAU). Below, we have compiled essential social media statistics every marketer should know in 2022. The following stats can spark some new ideas to help brands and businesses create a strong social media presence and strategy this year.

Facebook

Facebook is popularly termed the king of social media. It was founded by Mark Zuckerberg in 2004. Today, a rebranded Facebook, Meta dominates the online world with 2.88 billion MAUs.

  • Facebook is the world’s 3rd most visited website, next to Google and YouTube. It is visited by an average of 1.79 billion users daily. That’s a total of 11.2 billion visits every year.
  • Facebook is also the 2nd most searched keyword in Google. That makes it the most popular social media network in the world.
  • Around 98.3% of Facebook users access their accounts using a mobile device.
  • Facebook Stories have 500 million daily viewers. While video ads are the best performing Facebook ad format.

YouTube

Chad Hurley, Jawed Karim, and Steve Chen created YouTube in 2005. After a year, it was acquired by Google. Today, YouTube has brown has grown into 2.3 billion MAU, making it the largest global video-sharing platform.

  • YouTube is the 2nd largest search engine in the world, next to its parent company, Google.
  • People watched more than 1 billion hours of YouTube videos every day. These made YouTube account for 25% of the total mobile traffic worldwide.
  • According to HubSpot, 44% of marketers plan to leverage YouTube in their 2022 digital marketing strategies.

Instagram

Now a photo-and-video-sharing app, Instagram was originally founded by Kevin Systrom in 2010. Facebook acquired Instagram in 2012. To date, Instagram now houses 2 billion monthly active users.

  • Instagram ranks as the 4th most active social media platform in the whole world.
  • More than 90% of Instagrammers followed a business profile. 83% discover new products and services on the platform.
  • Instagram Stories with a call to action is the best performing ads. While 73% of Instagram marketers favored influencer marketing.
  • Instagram Live has become increasingly popular nowadays, with 100 million Instagrammers launching a live broadcast daily.

TikTok

Launched in 2016 by the Chinese startup, ByteDance, TikTok has stormed the world surpassing a 1 billion active user mark in September 2021. It made the platform the 7th social media network with an exclusive billion-user club.

  • TikTok ranks as the 7th most active social media platform in the whole world.
  • The United States houses the largest number of TikTok users at around 120.8 million.
  • Tiktok only publishes ads to users who are 18 years old and above. But they relatively had a high potential reach at 11%.

Pinterest

Pinterest is a unique social media platform as a visual discovery search engine. It was founded by Ben Silbermann, Evan Sharp, and Paul Sciarra in 2010. With a 10 million MAU, it can help brands and businesses reach target audiences through visual media.

  • Pinterest stands as 14th of the world’s most active social media platforms.
  • More than 70% of pinners are women.
  • The United States houses the largest number of active pinners at around 90.5 million.

Twitter

Biz Stone, Evan Williams, and Noah Glass founded Twitter in 2014. It is a microblogging social media platform. As a mainstream social media platform, it now has around 396.5 million MAU.

  • Twitter ranks as the 4th most active social media platform in the whole world.
  • It houses 83% of world leaders and 42% of users who have graduated college.
  • According to HubSpot, 79% of marketers will continue to invest in Twitter Spaces in 2022.

Social Media Usage Statistics

The first recognized social media site in the world is Six Degrees. It was created in 1997, allowing a user to upload a profile and make friends with other online users. Over the years, social media has grown into a valuable medium for connecting people around the world. Below are recent social media usage statistics:

  • There are 4.88 billion social media users globally today. It accounts for more than half or around 62% of the world’s population. That also means that there are around 6 out 10 people on the planet who have at least 1 social media account.
  • Two-thirds of the world’s population access social media via mobile devices. They contribute to 5.29 billion unique mobile users.
  • Social media users access social media at an average daily usage of 2 hours and 27 minutes. Almost 45% of social media users research brands, products, and services.
  • More than 85% of social media marketers rated short-form videos as the most effective social media marketing content.

Reference: https://statusbrew.com/insights/social-media-statistics/

The World’s Top Social Media Influencers (2021)

Top Social Media Influencers

Today, more than half of the world’s population use social media. With around 4.66 billion social media users, influencer marketing among social media platforms is forecasted to be a $15 billion industry by 2022. Around 90% of brands and businesses believe that influencer marketing is very effective. There are 56% of them partnering with the same influencers across different campaigns. 

According to a digital marketing speaker Hong Kong, the top social media platform for influencer marketing is Instagram. TikTok recently bagged the second spot as a preferred influencer marketing platform, while YouTube garnered the third spot as video marketing continues to be the king of influencer content. Instagram Reels, Tiktok Clips, and YouTube Shorts are continuously booming among influencer content as a video marketing agency Hong Kong says. 

Yet, the biggest challenge with influencer marketing lies in finding the right partner. Most brands and businesses are having a hard time sealing a contract with their preferred influencers because of a limited budget and niche considerations. To help them find the right partner, here’s a view of some of the top social media influencers. 

WHAT IS INFLUENCER MARKETING?

A social media agency Hong Kong defines influencer marketing as the partnership of brands and businesses with social media influencers to increase brand awareness or conversions among a specific target audience. Marketers sponsor an influencer’s online content to endorse products and services. This is to influence the buying decision of target audiences and eventually drive conversions.

There are five categories of social media influencers based on their number of followers. These are the following:

  • Nano-influencers with 1000 to 10,000 followers. They are commonly bloggers, reality TV stars, social media sensations, or vloggers.
  • Micro-influencers with 10,000 to 50,000 followers. They comprise around 81% of the active Instagram influencers. They have a large community of followers commonly interested in a specific niche.
  • Mid-tier influencers with 50,000 to 500,000 followers. These types of influencers are commonly active advocates of political or social causes like journalists and photographers. They often have radical views, so brands and businesses should be very cautious in partnering with them. 
  • Macro-influencers with 500,000 to 1,000,000 followers. Commonly, macro-influencers are thought leaders who have top-level decisions among companies.
  • Mega-influencers with more than 1,000,000 followers. They are commonly seasoned athletes, models, movie stars, and musicians.

If brands and businesses were able to find the right influencer, they can make more than 5x of what they spend on influencer marketing.

THE WORLD’S TOP SOCIAL MEDIA INFLUENCERS

Here are the world’s top 50 influencers across social media platforms:

  1. Cristiano Ronaldo, a soccer superstar with 517 million followers
  2. Justin Bieber, a Canadian singer with 455 million followers
  3. Ariana Grande, an American actress, and singer with 429 million followers
  4. Selena Gomez, another American actress, and singer with 425 million followers
  5. Taylor Swift, an American singer, and songwriter with 361 million followers
  6. Dwayne Johnson, the American actor popularly known as “The Rock” with 342 million followers
  7. Katy Perry, another American singer, and songwriter with 338 million followers
  8. Kylie Jenner, an American media personality and socialite with 333 million followers
  9. Rihanna, a Barbadian singer for pop and rhythm n’ blue music with 332 million followers
  10. Kim Kardashian, an American model, and socialite with 319 million followers
  11. Lionel Messi, an Argentinian football player with 298 million followers
  12. Neymar Da Silva Santos Jr., a famous Brazilian footballer with 283 million followers
  13. Shakira, a Colombian singer, and songwriter with 282 million followers
  14. Jennifer Lopez, an American actress, dancer, and singer with 277 million followers
  15. Beyonce, an American actress, and singer with 267 million followers
  16. Ellen DeGeneres, a famous American comedian and TV host with 260 million followers
  17. Miley Cyrus, an American actress, and singer with 235 million followers
  18. Nicki Minaj, a Trinidad-born rapper and singer with 232 million followers
  19. Barack Obama, America’s 44th President with 221 million followers
  20. Will Smith, an American actor and film producer with 217 million followers
  21. Kendall Jenner, an American model, and socialite with 212 million followers
  22. Demi Lovato, an American singer, and songwriter with 211 million followers
  23. Lady Gaga, an American rock singer and songwriter with 210 million followers
  24. Kevin Hart, a black American actor and stand-up comedian with 201 million followers
  25. Virat Kohli, the captain of India’s National Cricket Team with 195 million followers
  26. Eminem, an American rapper with 194 million followers
  27. Drake, a Canadian rapper with 192 million followers
  28. Khloe Kardashian, an American model, and socialite with 191 million followers
  29. Bruno Mars, an American pop-music singer with 191 million followers
  30. Chris Brown, an American rapper and singer with 180 million followers
  31. Vin Diesel, the famous lead actor of “The Fast and the Furious” with 177 million followers
  32. Narendra Modi, the 1st Prime Minister of Independent India with 175 million followers
  33. Justin Timberlake, an American actor, and singer with 175 million followers
  34. Billie Eilish, an American singer, and songwriter with 171 million followers
  35. Charlie D’Amelio, an American dancer with 169 million followers
  36. Kourtney Kardashian, an American media personality with 165 million followers
  37. Cardi B, a rapper for New York with 160 million followers
  38. LeBron James, a famous American basketball player with 157 million followers
  39. Adele, an English singer, and songwriter with 156 million followers
  40. Priyanka Chopra, an Indian actress, and singer with 144 million followers
  41. German Garmendia, a Chilean YouTuber with 143 million followers
  42. Wiz Khalifa, an American rapper with 142 million followers
  43. PewDiePie, a Swedish comedian and YouTuber with 141 million followers
  44. Akshay Kumar, an Indian actor in Canada with 140 million followers
  45. Snoop Dog, a Californian rapper with 138 million followers
  46. Deepika Padukone, a famous Indian actress with 138 million followers
  47. Britney Spears, an American pop star with 137 million followers
  48. Shawn Mendes, a Canadian singer, and songwriter with 136 million followers
  49. Whindersson Nunes Batista, a Brazilian comedian, and YouTuber with 135 million followers
  50. Salman Khan, a famous Indian actor with 134 million followers

Reference: https://www.visualcapitalist.com/worlds-top-50-influencers-across-social-media-platforms/