The world population is now at 7.9 billion. Around 3.78 billion people use social media online. That is more than half of the total number of people globally. There are also around 4.66 billion active Internet users as of January 2021. These statistics just proved the importance of digital marketing. Today, with the many tasks that businesses need to cover online, hiring a digital marketing agency Hong Kong is much more convenient and practical. Below, let’s discuss the basics of digital marketing and the roles of a digital marketing agency.
What is Digital Marketing?
Digital marketing refers to any online assets or strategies that promote a brand, product, or service.
Among the most common online assets are:
- Branded assets like acronyms, icons, logos, slogans, USP, etc.
- Business website
- Images like photos, infographics, and product shots
- Online products or tools
- Social media pages
- Video content
- Written content like blogs, eBooks, product descriptions, ratings, reviews, testimonials, UGCs, etc.
Among some of the most common strategies adopted by businesses are:
- Affiliate marketing
- Content marketing
- Conversion rate optimization (CRO)
- Email marketing
- Paid social media advertising
- Pay-per-click (PPC) advertising
- Search engine optimization (SEO)
- Social media marketing
The term was first coined in the 1990s when the Internet was introduced for public use. It paved the way for computers and customer relationship management (CRM) applications that revolutionized marketing in the digital age. The introduction of the iPhone in the year 2000 changed the way people search and shop. They began looking for products online needing assistance from online support and after-sales services. From then on, digital marketing has been an important part of a successful business strategy.
The Roles of a Digital Marketing Agency
According to a digital marketing speaker Hong Kong, the best digital marketing agency is equipped with the skill sets and strategies to accomplish business goals most efficiently. Most businesses hire a digital marketing agency because they are cost-effective and guarantee a higher return of investment (ROI). Studies showed that the cost per lead of a digital marketing agency is 61% lower than traditional marketing. This is because the company saves a significant cost from a skilled team of digital marketers over hiring and training of in-house talents. Besides, the scope of digital marketing is much larger. A digital marketing agency can accommodate everything by using the latest technology and tools. Below are the roles covered by a digital marketing agency today.
The success of online marketing depends on how businesses use data and insights of ads and campaigns. These can be based on competitor research, current market trends, and previous ads and campaign insights. A digital marketing agency collects and analyzes these reports to guide businesses with their future marketing decisions. Artificial intelligence (AI) helps digital marketers to better access and evaluate data to create personalized content for their target audience.
AR and VR Specialists
Most people today are amazed by augmented reality and virtual reality. Such types of campaigns have proven to yield more conversion as they satisfy the customers’ demand. A digital marketing agency plays the role of an AR and VR specialist. They can well craft AR and VR campaigns to better connect a product with its target audience. They can set up an AR try-on for cosmetics, clothes, shoes, etc. Or they can adopt customized VR backgrounds to highlight a product or service.
Omni-channel marketing means a sales approach using different channels like email, print ads, TV ads, and other media. The role of a digital marketing agency is to hand off such an approach smoothly. Emails should highlight social media content. Print ads promote brands and products but must sync with social media posting. TV ads should go hand-in-hand with video marketing. The key to multi-channel advertising is to let the buyers realize the benefits of a product and convince them to buy.
Search Engine Optimization (SEO)
A very important role of a digital marketing agency is being an SEO expert. From content marketing to email marketing, from landing pages to website optimization, from PPC to CRO, they have all the skills and tools to provide efficient results. A digital marketing agency has very technical know-how on SEO.
Social Media Management
A social media agency is under the umbrella of a digital marketing agency. It handles the creation, posting, management, and planning of social media content. Digital marketing agencies can also connect to key opinion leaders (KOL) or social media influencers. Such personalities have proven to boost brand awareness and drive sales.
A digital marketing agency also plays the role of a video marketing agency Hong Kong. Video remains a top strategy in getting the consumers’ attention. A digital marketing agency’s role is to create engaging and high-quality videos. They will connect these videos with relevant keywords and meta descriptions to boost online discovery. It will make it easier for consumers to find the brand or product online.