More than half of the world’s population has a social media account. According to a social media agency Hong Kong reported that there are around 3.96 billion social media users today. That is why many brands and businesses post regularly on social platforms to stay on top of the modern consumers. Yet, there are times when the frequency of posting can make or break an online marketing strategy, as a digital marketing speaker Hong Kong says. For a video marketing agency Hong Kong, the frequency depends on one’s location and social media platform. Below, we have laid out some tips on how often you should post on social media. These recommendations were based on a series of studies among successful brands and businesses.
Facebook is referred to as the king of social media. It now has around 3.96 billion monthly active users (MAUs). Around the world, 93% of businesses used Facebook. To avoid being spammy, social media marketers should post no more than once a day. That highest will be at least 2 posts. The best time to do it is between 1:00 PM to 4:00 PM, the time when most people already accomplished everything they need to do midway. As they need a break from their daily routine, most Facebook users check their feeds during mid-afternoon. To gain traction, brands and businesses can curate or reshare a post every other day.
Instagram is now a sharing app for photos and videos. The platform has around 2 billion monthly active users (MAUs). There are more than 200 million business accounts on Instagram. Buffer recommends posting on Instagram at least 1 to 3 times per day. The best time to do it is between 8:00 AM to 9:00 AM and 2:00 PM. It may be beneficial to Instagrammers to see curated and new posts every morning and mid-day.
LinkedIn is the world’s largest social network of professionals, with more than 66.8 million monthly active users (MAUs). Out of the 66.8 million LinkedIn members, 65 million are decision-makers. It made LinkedIn the most effective lead generation platform. LocalVox suggests that you should post on LinkedIn at least once a day between 10:00 AM to 11:00 AM. The key to an effective LinkedIn strategy is posting experts and niche content. You can also curate or reshare a post every other day.
Pinterest is a visual discovery engine with more than 433 million monthly active users (MAUs) worldwide. Around 75% of Pinterest users are shopping on the platform. So, it made Pinterest a vital eCommerce tool. Three to thirty pins should be spread out throughout the day to get the best results on Pinterest. The best time to publish pins are 2:00 AM, 3:00 AM, 4:00 AM, 1:00 PM, 2:00 PM, 3:00 PM, 4:00 PM, 8:00 PM, 9:00 PM, 10:00 PM, and 11:00 PM. 80% of your pins should be from other sources. It will also be smart to curate or re-pin at least five content every other day.
Twitter is a microblogging site with more than 231 million daily active users (DAUs). It is the go-to social media platform for news and trends. More than 85% of Twitter users are high-income earners, making them a highly targeted marketing group. Quick Sprout found that there should be a higher tweet frequency for brands and businesses. It should be at least 15 to 51 tweets daily, including retweeting about 7x per day. The best times to tweet are 2:00 AM, 3:00 AM, 6:00 AM, 7:00 AM, 9:00 AM, 10:00 AM, 11:00 AM, 12:00 PM, 1:00 PM, 2:00 PM, 3:00 PM, 5:00 PM, 6:00 PM, 9:00 PM, and 10:00 PM.
Reference: https://blog.red-website-design.co.uk/2022/05/18/how-often-post-social/