Monthly Archives: July 2022

Best Practices for Creating Handles or Usernames

Best Practices for Creating Handles or Usernames

A digital marketing speaker Hong Kong notes that there is a lot of misinformation about social media handles or usernames. So, it is not a big surprise that many brands and businesses are challenged in getting the right one. According to a social media agency Hong Kong, a handle or username is a public identifier. It is a way to send a certain message. Using witty handles is a way to show -off fun and laidback character. A clean and non-colorful handle shows reliability or trustworthiness. Below, here are some best practices for creating handles or usernames.

Align Your Handles with Your Business Name or Domain Name

A business name is a legal identity for a brand or business. A domain name is the digital website address of a brand or business. The best practice to create handles and usernames is to align them with the business or domain name. It is the most logical thing to do for consistent branding. As much as possible, do this on all of your social media pages and websites.

Be Ready with a Backup

There may be times when your chosen social media handle or username may no longer be available on specific or all social media platforms and websites. The best practice is to list at least five variations of your chosen handle or username to have a backup plan. As such, you can still embrace whatever you have chosen.

Choose a Completely Original Brand Name

Assume someone already has your ideal username. Choosing a completely original handle or username can boost the chances of getting its copyright. Besides, it secures your brand identity across all social media platforms. A completely original social media handle or username should be distinguishable, easy to spell, memorable, and short. Most of all, it should tell something about what you do.

Determine the Availability of Your Chosen Brand Name Across All Platforms

Choose matching handles for consistency. Consistency in social media handles or usernames can bolster brand recognition and promotes better communication. If a brand or business wants to use the same handle or username across all social media platforms, try to keep it under 115 characters. Avoid using numbers or special characters.

Keep The Handle or User Name Concise

Ensure they are easy to spell and pronounce. A good social media handle or username should easily roll off the tongue when read verbally. To help customers find them quickly, it should be easy to spell and pronounce. Avoid using punctuation. Ensure that it is closest to your brand or business name.

Select a Name That Stands the Test of Time

One of the best practices in choosing a social media handle or username is to pick something that stands the test of time. To do so, try testing your chosen handles one at a time. Upload them on your social media pages and websites and observe the result after a week or a month. Choose the one that receives the most conversion and engagement based on analytics or statistics.


Best Ad Practices on Twitter

Best Ad Practices on Twitter

Twitter has been the talk of the town since Elon Musk offered to buy it. According to a digital marketing speaker Hong Kong, tweets on the microblogging platform can reach 465.1 million people daily. A social media agency Hong Kong highlights that there are around 500 million tweets sent daily. That is why even a video marketing agency Hong Kong notes the importance of Twitter in a video strategy. Whether it be articles, images, or videos, here are the best ad practices on Twitter.


Twitter is the ultimate social media platform for deep insights and engagement. Its main difference from other social media platforms is real-time content. No other social media network received a quick reaction than Twitter.

It also did a great job integrating paid ads with organic content. As such, viewers never get the feeling of being bombarded by promotions and sales.

Twitter advertisers pay the ads based on performances. These include promoted accounts, promoted trends, and promoted tweets. All of these types of ads can get a brand or business to interested users at an affordable cost.


Campaign Strategy

Every brand or business should look for opportunities to connect with moment conversations and share the latest news on Twitter. It is because Twitter is the go-to platform for news and trends. As such, one of the best ad practices on Twitter is to launch a new app, brand, event, product, or service via tweets.

Campaign Optimization

There are several best ad practices when it comes to campaign optimization. If you are a beginner, it is best to start with auto bids to learn the process. Twitter auctions and bidding are somewhat challenging. Auto bids ensure that your ads will be served to the right audience at the right time. It will also be wise to run multiple ad formats, including images, text, and videos.


Make your ad copy short and sweet. The best-performing tweets contain only 50 to 100 characters. They are simple and straight to the point. Be precise in the action you want the Twitter nation to take, such as click to read more, follow us, reply with your favorite, etc.


More than 97% of Twitter users focus on visuals. So, it is important to upload strong images on your Twitter ad copies. Ensure that the image is relevant to the copy, be it a GIF or photo. Twitter allows photo uploads from 600 X 335 pixels up to 1200 x 675 pixels.


Brands and businesses should include at least one video in their Twitter campaigns as it is one of the fastest-growing and strongest mediums among social media platforms today. As much as possible, cap the video length to 15-seconds or length. Aim to show the message in the first 3 to 5 seconds. Include captions and text overlay to make the clip understandable even when the sound is off. Video ads with logos often drive 30% higher brand recall.